Subtitle – This father-son startup makes online shopping again
New Delhi, June 15, 2025 – In an era where digital algorithms seriously affect consumer behavior, a father-son team is working to restore the human element in online shopping. Maadhav Bhide, founder and CEO of Ekatra Global Corp, and his son Amit Bhide, co-founder and COO are driving a low-key transformation in the e-commerce space with a unique real-time platform that emphasizes a shared, interactive shopping experience.
Their revolutionary SaaS solution allows friends and family to present together in real time through video, chat and watch products with each other – a copy store experience online. This not only enhances the shopping experience, but also provides brands with an opportunity to observe decisions in real time.
Unlike traditional advertising-driven platforms based on third-party cookies and speculations, consumers guess themselves in a lonely manner when they shop, Ekatra conducts social experience in decision-making. As individuals bring an inner circle shopping experience, brands can gain insight into the moments that really matter, which are really important, split reactions, real-time reviews and social engagement that turn the browser into a specific buyer.
“Most websites are stabbing what you need in your data. We enable you to discover what you really like by knowing yourself best,” noted Amit Bhide, COO and co-founder Mr. Amit Bhide, COO and co-founder. “It’s the difference between buying independently and buying from your most trusted consultant, even if they’re miles away.”
This new category of collaborative trade is not only a technical aspect. This is the people’s first revolution in e-commerce, where connection and trust take the purchasing process.
“We can not only enable purchases, we can achieve collective decisions,” said Mr. Maadhav Bhide, CEO and founder. “Our mission is to bring the warmth and approval of offline shopping to the online experience.”
These duo believe that this “human advantage” is a way forward in areas such as beauty, fashion, electronics and gifts, where peer approval is most important.
This father-son duo has driven a revolution in India’s e-commerce market and online shopping communities around the world through India’s first collaborative trade solution.
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