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The pottery barn will be launched in the UK in autumn 2025 and offers curated home collection and design services

The world’s largest digital-first and design-leading sustainable retailer, the pottery barn will enter the UK market for the first time and is scheduled to be online in the fall 2025 launch.

The move marks an important step in the global expansion of the iconic American brand in the United States and will bring the iconic style of classic, high-quality furniture to British customers.

In today’s announcement, Pottery Barn confirmed that its UK website will offer a selection of the most popular products including furniture, bedding, lighting, decor and gifts. The collection has been carefully selected to meet the needs and aesthetics of British clients, combining timeless design with the functionality of modern living.

Laura Alber, president and CEO of Williams-Sonoma Inc. (parent company of Pottery Barn), said: “We are committed to long-term growth and expanding the influence of brands we see meaningful market opportunities. We believe that excellent designs and quality crafts have universal appeal and we look forward to bringing the iconic beauty of pottery Barn to the UK.”

The UK launch will also include Pottery Barn’s free design service, providing customers with personalized online and in-home styling. The service is already a key feature of the brand’s North American offering and is expected to attract UK shoppers to seek expert guidance to create stylish, functional spaces at home.

Monica Bhargava, president of the pottery barn, said the release was tailored specifically for UK homes and lifestyles. “We celebrate the selected variety of the UK market for the pottery barns are committed to helping customers inspire good style in beautiful and practical large spaces,” she said.

“Whether it’s offering new apartments, refreshing family homes, or entertaining with family, friends or thoughtful gifts, we offer carefully designed pieces to the UK market to meet the needs of modern living.”

Founded in 1949, Pottery Barn is known for its approachable luxury, sustainability-led design principles and a focus on quality craftsmanship. The brand has established a loyal following in the United States and has expanded internationally in some markets. Its digital-first approach coupled with a focus on personalized services can be a great way to attract UK customers to seek style, substance and convenience when buying a home.

The upcoming launch will also introduce British shoppers to seasonal collections and giveaway ranges for pottery barns, a time of autumn and winter.

More details, including the official release date and product range, will be released at www.potterybarn.co.uk.


Jamie Young

Jamie is a senior journalist in business affairs, bringing more than a decade of experience in the UK SME report. Jamie holds a degree in business administration and regularly attends industry conferences and workshops. When not reporting the latest business developments, Jamie is passionate about coaching emerging journalists and entrepreneurs to inspire the next generation of business leaders.



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