Neutonic raises $3.7 million from top creators and entrepreneurs at a valuation of $20 million
Founded by Chris Williamson and James Smith, Nutmonic raised $3.7 million in external funding, and the company raised $3.7 million for $20 million just 18 months after its launch.
The round attracted a high-profile investor, including fitness entrepreneur Kayla Itsines and grenade founder Alan Barratt, as Neutonic hopes to capitalize on the thriving demand for mindful alternatives to traditional energy drinks and coffee.
Launched in November 2023 by podcast host Chris Williamson and bestseller James Smith, Neutonic has quickly become a leading player in the functional beverage space. Supported by Genflow CEO Shan Hanif and manager Luke Betts, the founding team positioned the product as a mind-boosting, collapse-free drink that aligns with a growing market for sober, sober, health-consciousness.
Made of scientifically supported ingredients (such as cognizin, rohodiola roses and Panax Ginseng), neutron goals are the focus of spiritual clarity, continuous energy and improvement. The brand’s transparent ingredients procurement and evidence-based marketing resonate with consumers seeking cleaner performance solutions.
Since its launch, Neutonic has sold more than 3 million cans of its iconic productivity drinks, accounting for Amazon’s energy drinks and grocery charts and has earned more than $10 million in revenue. The brand is now focusing on international scale.
“This investment provides the momentum needed to bring momentum to life with our neutral attitude,” said James Smith. “From the beginning, we have a clear vision and ended this funding, which is an important milestone to reach the next stage of growth. We are excited to be able to expand into new markets and strengthen our presence in retail.”
Along with Kayla Itsines and Alan Barratt, the round also attracted investments from creators’ economic heavyweights Codie Sanchez, Dan Martell, Mike Thurston, Gym King founder Jay Parker and JDI Investments.
“After 30 years of business, I want to discover great founders when I see them,” said Alan Barratt, founder of Grenade. “I’ve known Chris and James since 2019 and we have been passionate about health and fitness, entrepreneurship, and developing quality products that consumers can trust. I’m very proud of having the opportunity to invest in Neutonic.”
Nutonic plans to operate at a scale of $3.7 million to expand its workforce and enhance retail and distribution capabilities in the UK and the US. The company also plans to appoint regional prospects to support international launches and consolidate its position as a global beverage promotion leader.
New product development is a key part of Neutonic’s 2025 strategy and has an extra powder and can be flavored as it comes onto the shelves this summer.
With strong early traction, followers and heavyweight supporters, Neutonic positioned itself as the go-to brand for consumers seeking productivity without compromising.
