Luxury all-inclusive resorts in Europe are rising rapidly, driven by the demand for stress-free holidays and predictable pricing.
Major hotel groups such as Hyatt and Marriott are expanding their footprint to introduce premium resorts with high-end dining, wellness facilities and seamless services.
This trend is reshaping the region’s tourism landscape as travelers increasingly choose higher-end, all-inclusive experiences.
After Hyatt acquired Apple Leisure Group, it now owns more than 140 all-inclusive properties worldwide, several of which are in Spain, Greece and Portugal.
Marriott has launched its first all-inclusive resort in Cancun and is preparing other properties in Türkiye and Europe.
These extensions reflect a strategic hub for luxury package holidays, attracting wealthy travelers and younger generations seeking convenience.
Young travelers, especially those of Gen Z and Millennial demographics, are offering bookings for luxury all-inclusive resorts.
They appreciate the simplicity of the fixed price model and the added value of premium services and gourmet food.
The hotel responds by providing a beautiful experience, wellness package and boutique experience tailored for social media-savvy guests.
European destinations such as Madeira, Mallorca, Crete and Corfu are becoming hot spots for high-end all-inclusive accommodation.
The resorts on these islands offer adult-only options, family-friendly facilities and sustainable features, thus increasing the standard of traditional all-inclusive models. Türkiye’s club medicine Palmiye has also undergone a major luxury renovation that attracts long-distance travelers and European holidaymakers.
Bookings for all-inclusive resorts in Europe increased by 30% between 2023 and 2024, according to Boardingarea and Expedia data.
The crisis of cost of living makes the bundled price holiday more attractive, offering predictable expenses and fewer hidden costs.
This shift supports a wider recovery in tourism, allowing hotels to invest in premium amenities and differentiated experiences for their guests.
The rise of luxury all-inclusive resorts signalled a shift in European holiday culture – involving budget buffets, more about streamlined comfort, quality dining and wellness.
As international chains deepen their presence, travelers can expect more and more all-inclusive options across the continent.
