Google said it will sign the EU’s new code of AI practice, which provides a framework for compliance with the EU AI Act. The bill itself was passed in 2024, but many of its provisions will take months to years to come into effect. The Non-binding Code of Practice is a voluntary measure designed to help ensure that companies typically meet their obligations under the Act.
In a blog post that announced Google’s involvement, the tech giant shared some doubts about the impact of AI ACT on EU technology. The statement read in part: “While the final version of the Code is closer to supporting innovation and economic goals in Europe than where it started – we thank us for providing the opportunity to submit comments, we remain concerned that AI ACT and code may reduce the development and deployment of AI in Europe.”
Just recently, Meta said it will not sign a code of practice. Joel Kaplan, the company’s chief global affairs officer, called the regulation “over-angle.” “Europe is on the wrong path for AI,” Kaplan said in a statement.
The EU’s AI bill is the first of its kind among major regulators, with a comprehensive approach. Meanwhile, the United States is in its earliest stages of determining its AI regulatory approach.
Obligations under the EU’s AI Act are being implemented in an interlaced manner, although rules regarding the universal Purpose AI (GPAI) model will apply on August 2, 2025. Before this, any model that is put on the market before the market must fully comply with the rules by August 2, 2027. The current implementation timeline lists the evaluation and execution steps for the evaluation and execution timeline, namely as of August 2031, 2031.
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