Chris Snellgrove | publishing
Since Disney owns two franchises, it is almost impossible to avoid comparing Marvel and Star Wars. Historically, these prefer Marvel: MCUs are built organically Avengers: The Final Gameand the Star Wars sequel sets off the momentum, and everyone seems to be heading in a completely different direction. With the box office failure Fantastic Four: Step OneMarvel is now a fanatical franchise, and the best way Disney can save it is to copy the model of the Star Wars model to reduce the movies and focus more on smaller TV shows.
Despite the Star Wars sequel with defenders, no one can deny that they have had a devastating impact on the franchise. since The Rise of Skywalker Bombarded in 2019, there are no new Star Wars movies, and several exciting projects have been canceled (such as Patty Jenkins’ Rogue Squadron Movie). Instead, Disney focused on creating TV shows in the far-flung galaxy. Some of them have great success (e.g. Mandalorian and Ando), some are major failures (e.g. Sergeant).
This approach has always been a Star Wars hybrid package, which is why Ahsoka It is the only live performance in the franchise Currently in production. But attention to TV shows rather than movies could be Marvel’s victory move. That’s it Because Disney has to solve current MCU TV problems and future movies are relatively easy (although intense).
Initially, Marvel performed a great TV show. On Netflix, Daredevil and Jessica Jones quickly became must-see TV. On ABC, Shield’s agents did a great job of zealots on the Avengers, focusing more on good people who don’t have their own power. On Hulu, we’re treated The Escaperis almost the perfect adaptation of one of Marvel’s greatest comics.
When Disney became greedy, the problem arose: all TV shows moved to Disney+, and the new series (unlike previous ones) promises to be associated with MCU movies in a big way. Meanwhile, Disney has dramatically increased the production of Marvel movies and TV shows, effectively creating superhero fatigue, leading to the movie Miracle and Thunder and lightning bombing. Most importantly, audiences start to hate Miracle TV shows, which feels like a movie homework, which is ironic Wandavision and Secret invasion In the end, it had little impact on the subsequent movie.
So how Star Wars saves miracles, a studio that is dealing with surprising failures Fantastic Four? Kevin Feige confirmed Avengers: Secret War The movie’s universe will be restarted, allowing the MCU to mix things by combining new elements such as Recast Cap and Iron Man with familiar ones such as Pedro Pascal’s Fantastic Mr. Fantally. Problem, as a failure first step and Thunder and lightning It is obvious that the studio no longer knows exactly how resonance will be made to the audience in the post-Sioc Welfare post-fatigue world.
However, Disney can solve this problem by cooling production in future Marvel movies Secret War And focus on making TV shows. The purpose of these new shows is no longer to build hype for the film. Instead, the main purpose of any new series is to evaluate interest in new characters, settings, and plots.
For example, imagine whether Fantastic Four He introduced to the world through the Disney+ show. If such a show (must be smaller than the budget for a major movie) bombed, Disney would know that the feature film would fail, saving them money. Speaking of money, the production and marketing budget of a huge movie will maintain the cost of several MCU shows, allowing Disney to effectively stick a lot of ideas to the wall to see what.
Some shows will succeed, others won’t, but it’s much easier to maintain a few TV show slippers than the summer’s failed blockbusters (which is exactly what happened in 2025). Additionally, Marvel’s focus on TV shows rather than movies may help the studio solve the problem of superhero fatigue they cause. Additionally, the success of any breakthrough TV show will provide the most effective advertising for future movies: positive word-of-mouth marketing.
Disney is unlikely to accept Star Wars’ approach anytime soon, as too many executives are chasing signs of dollar. Still, the blunt fact is that the era of billion-dollar superhero movies is over. and every failure, from Thunder and lightning arrive Fantastic Fourfurther making the Marvel brand cheaper, thus ensuring that future projects will be reduced in return. Unless Disney is willing to take drastic steps to understand the fans’ needs, we will see that the failure of Hollywood’s most successful cinematic universe is certainly Thomas snatched it away.
