Online Game Method: Dream11 reportedly ends cricket sponsorship in negotiations
The news comes after the online gaming law was enacted, which bans real estate games such as fantasy sports – based on skills and luck. The law also prohibits advertising, promotions and sponsorships for such platforms. In other words, this also makes Dream11 a legally unresolvable connection with the country’s cricket.
The country is waiting for the Asian Cup to hit on September 9, which has given BCCI a limited time to schedule new sponsors.
In 2023, Dream11 signed a three-year agreement with BCCI to display its logo on the national team’s jersey.
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The newly enacted law also provides for strict action against entities that do not comply with the rules.
Last week, sports technology company Dream Sports (owned and operated Dream11) vowed to fully comply with the law, announcing its decision to stop all paid matches on Dream11.
“We will respect the law and fully comply with the promotion and regulations of the Online Gaming Act 2025,” Dream Sports wrote on Weibo site X (formerly Twitter).
Looking ahead, Dream Sports said it will rely on a wider portfolio to drive growth, including Fancode, Dreamsetgo and Dream Game Studios.
Dream Sports also said it supports Prime Minister Narendra Modi’s efforts to make India a “global sports superpower.” Read more
