Negros Heritage meets modern lifestyle: “Himbon” – The 39th NEGROS Trade Fair debuts at SM Aura
The country’s longest provincial trade show is entering a new chapter. this NEGROS Trade Fair (NTF)It has been 39 years now and today it officially launched its milestone version with the theme “Himbon” – a word of hiligaynon, meaning “gathering”.
For the first time in nearly forty years, this proud Negros tradition makes it Historical debut at SM Aura Premier and SMX Aura Convention Centerbringing the richness of Negrens’ legacy to the heart of Bonifacio Global City.
From the tradition of elasticity
The Negros trade fair started in 1985 in the parking lot of Makati, and only 30 suppliers were inspired by the wife after the sugar production industry collapsed. Originally a gathering of a small group of fledgling household industries has developed into a strong creative economy. Thanks to the necessary weaving and handicrafts, Negrense Artisans and MSMES have grown into successful exporters and global suppliers, and are supported by the Negros Manufacturers Association (ANP), founded in 1988.
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The greatest fairness to date
This year’s edition marks the largest NEGROS trade show in history, with 139 suppliers and partners, including six categories: Food, Fashion, Gift/Decor/Decor/Natural, Natural and Organic, Travel, and Furniture and Furniture and Furniture. The expanded site spans nearly 2500 square meters of SMX Aura, allowing more entrepreneurs to showcase their products and connect with the wider market.
“We want to bring everyone together and remind us of the stories and values that unite us – our shared identity, community and legacy. Meanwhile, Negros Trade Fair opens new opportunities for our MSMES.”
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Waiting for tourists on Himbon
From September 23 to 28, 2025, the SMX Aura Convention Center will be transformed into a vibrant market and cultural display cabinet, including:
- Real Negrense flavor – Heirloom recipes, handmade delicious dishes and modern cooking twists, from the famous food producer in Negros.
- Heritage Fashion and Design For example, Lakat sneakers made from pineapple fiber, hand-woven clothing made from inside the body and shaky dresses made by Ellege, now sold in France. Wearable art and lifestyle works blend heritage with contemporary style.
- Tourism and Culture – Focus on experiences of Negros’ unique destinations and heritage heritage.
- Craftsmen’s family and lifestyle Made of natural fibers such as natural fibers
- Organic and health care products Health and sustainability discoveries stem from local creativity and sustainability.
- Cultural displays and live performancesFocus Negros’ unique destination and heritage tradition experience brings Negros’ soul to the subway.
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“At SM, shopping malls are not just a space for shopping, but a platform for culture, community and connection,” said Steven Tan, president of SM Supermalls. “We are proud to work with ANP to provide a new home to this iconic tradition and ensure that its stories continue to thrive for future generations.”
Experience the unprecedented Negros! Join us for the 39th NEGROS Trade Fair: HIMBON, from September 23-28, 2025 at the SMX Aura Convention Center – Heritage and Modern, both in the heart of the metro.
About SM Supermalls MSMES
SM Supermalls (SM Supermalls) is one of the largest shopping mall developers and operators in Southeast Asia with 88 shopping malls nationwide, a new era of connecting communities and redefining the mall experience through sustainability, innovation and inclusion. SM also advocates Filipino entrepreneurship, strengthening MSMES’ capabilities – driving local growth, showing local talent, and promoting Filipino entrepreneurship.
