From sustainable fashion for adaptable ability to creative date night plans, a wave of new women-led businesses have been significantly promoted after the construction she built, raising £100,000 with support from the U.S. campaign to support female founders across the UK.
A joint initiative by crowdfunding and lifestyle platform Muddy Stilettos provides grassroots fundraising, mentoring and promotional support to champion female entrepreneurs. In addition to community-driven funding work, the event also offers £10,000 bonuses to two runners-ups and a distinguished business and cash prize.
After a fierce competitive selection process, judged by a panel of experts including Muddy Stilettos founder hero Brown, CrowdFunder Coo-Ceo Dawn Bebe and Flock here, founder Danielle Wallington, three joint ventures became the center stage.
Winner
Women’s prototype – £10,000 bonus
The prototype of the London clothing brand female, founded by designer Alice (pictured) was crowned the overall champion. The label will create adaptive locally produced clothing that ranges from 8-18 sizes to support women through pregnancy, postpartum, fence and later. The brand hires mothers and retains traditional dressing techniques to be praised for the integration of innovation, sustainability and empowerment. Alice plans to put the bonus into her next series as well as marketing and production.
Pary Moppins – £2,000
Runner-up Pary Moppins, created by Sara and Fred, is a subscription service designed to keep busy parents stress-free. Each month’s subscribers receive a bright yellow envelope containing three curated gigs, restaurants or quirky experiences ideas – handling child care logistics through a trusted network. With the bonus, the founders plan to expand services outside of London.
Her land – £1,000
The second place is her land, a social enterprise near Thame led by Clare and Becky. The joint venture transforms a heritage farm into a hub for providing women and girls with climate-friendly, traditional architecture and mud-start confidence meetings. Their workshops thriving at nature’s workshops connect mothers and daughters to the land and to each other. The award will help them expand community-oriented workshops.
Overall, her campaign raised over £100,000 for projects created by more than 68 women. This is a powerful reminder for organizers, a reminder of the potential unlocked when women are supported by the community.
“In crowdfunding, we see the resilience, creativity and ambition of female entrepreneurs every day,” said Dawn Bebe, co-CEO of crowdfunding. “This campaign proves that through collective support, women can turn bold ideas into thriving adventures. We are very proud to be able to stand behind these change makers.”
Brown, founder of Muddy Stilettos, added: “When women come together and are supported by the community, extraordinary things happen. These winners embody the spirit of resilience, innovation and possibility. We cannot empower our journey to help ourselves.”
The campaign is now hailed as a blueprint for how grassroots funding drives meaningful change, which shows that through guidance, visibility and collective support, women entrepreneurs in the UK can overcome obstacles and turn their ideas into building lasting businesses.
