NORY raises $37 million in Series B to transform restaurant business through AI as the cost of UK hospitality
AI-Native restaurant management startup Nory has raised $37 million in Series B funding to accelerate the launch of its platform, which helps the hotel business reduce costs, simplify operations and increase profitability.
Led by Swedish investor Kinnevik, the round of financing increased Nory’s total funding to $63 million. Existing supporters also participated in the competition, highlighting investors’ confidence in the company’s vision and growth trajectory.
The announcement comes at a critical moment in the UK’s hospitality industry, which is struggling to cope with rising employment costs, inflation and labor shortages. Official figures show bars, bars and restaurants are closed twice a day, with industry groups warning that new job taxes in April pile up pressure on already tight profit margins.
Nory was founded by hotel industry insider Conor Sheridan, who saw smarter AI-powered tools tailored to restaurants’ unique operational challenges. Its systems span business intelligence, inventory, labor management, payroll and finance, providing end-to-end backend solutions.
By automating time-consuming tasks such as ROTA planning, procurement and sales analysis, Nory says restaurants can save more than 100 hours of administrators a month, reducing operating costs by nearly 20%, and increasing core net profit by as much as 50%.
The platform’s AI learns from historical operations and sales data to generate real-time insights and suggestions for employees, and is actually an AI assistant to the frontline hotel team.
“We are putting restaurants back in control of their profitability and destiny when hospitality is under pressure. The future of hospitality is not robots or gimmicks. It is AI that makes restaurants smarter, more beautiful, more profitable, more profitable, and more profitable, and automation focuses on what to introduce to: food and a larger customer experience,” Sheridan said.
Nory already has the main brands among its users, including Black Sheep Coffee, Jamie Oliver Group and Dave’s Hot Chicken. The Series B investment will allow it to expand its footprint in the U.S., a key growth market, and hire world-class data scientists to refine its proprietary algorithms and deploy fully autonomous AI assistants.
Jose Gaytan de Ayala, who led the Kinnevik deal, said Nory “rewrites the hotel script.” “As the sector faces rising costs and complexity, Nory stands apart as the only AI-native platform purpose built to help restaurants meet and overcome these headwinds. We were impressed by the strong customer feedback, which highlighted the quality of Nory’s platform and the meaningful ROI it delivers for customers. With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.”
The funding highlights interest in AI solutions in hotels, a multi-billion-dollar industry worth billions of industries but struggles to stay profitable due to rising costs and changing consumer habits. With fatigue and administrative burdens, Nory’s intelligent automation and higher profitability resonate with investors and operators.
