By Richard Pagliaro Wednesday, March 18, 2026
Image source: Occitanie Open Facebook
Felix Auger-Aliassime Will continue to be armed with trusted associates.
U.S. Open semifinalist Auger-Aliassime and his racket sponsor, Babolat, extended their partnership.
Financial terms of the deal were not disclosed.
Babolat said in a statement that Auger-Aliassime has played with Babolat cues throughout his career and the company is very proud of it.
““Félix Auger-Aliassime has been part of the Babolat family since the beginning of his tennis journey,” Babolat told Tennis Now in a statement. “From hitting the first ball on the court as a young talent to the most important stages of the tour, Babolat has stood proudly by his side, sharing the same passion and joy for the game, the pursuit of excellence, and the desire to create emotions that inspire and connect people around the world.” Babolat is proud to continue this journey together.
“Felix Auger-Aliassime and Babolat The two parties are deepening their cooperation and jointly writing a new chapter in a story that started with a young player, a racket and a dream many years ago.
“Felix, thank you for your trust and passion, and for the inspiration you bring every day on and off the court. The journey continues and the best is yet to come.“
Auger-Aliassime, ranked No. 8 in the world, is off to a 14-5 start to the 2026 season, including winning his ninth career title in Montpellier last month, losing to Alex De Minaur in the Rotterdam final and eventual champion Daniil Medvedev in the Dubai semifinals.
