Polestar, according to The initial mission statement was a premium brand of electricity with its core performance and design. We may also add “not Tesla” as an increasingly effective selling point.
As far as we know, new boss Michael Lohscheller never waved a chainsaw in a meeting, but he certainly could prioritize efficiency and business improvements, which he needed to do.
Last year, Polestar sold 44,851 cars worldwide, down 15% from 2023, but retail sales rose 76% in the first quarter of this year (from relatively small volumes), strengthened by the arrival of 3s and 4s, and Elon Musk’s Monumental Hubris.
The truth remains, though, that while the brand’s gross margin has now changed from negative to positive, Polestar has lost $190 million this year so far, while receiving $1.7 billion in credit since the end of last year. These 4 are part of the plan to reverse this fate, and these are 4 of them. Since this model was not formulated in China, American consumers can be asked for help.
These 4 are inappropriate with Polestar's strictly design-oriented philosophy. Former boss Thomas Ingenlath has attracted attention from the automotive design world, and his de facto second-place Max Missoni (now a senior BMW designer) is tasked with providing 4 coupe effects, believing that the 4-battery 4 flooring battery battery and the overall building are not paying attention to themselves.
Back view filler
Therefore, the solution is compelling. Move the header rail backward so it sits In the back The second row of occupants' heads instead of theirs, creates an unusually generous turnover at the rear. Enjoy the benefits of the wheelbase, which is millimeters less than three meters. Then delete the back window.
The result is a pleasant quick back profile and a unique cocoon rear cabin. Any early claustrophobia is offset by the huge panoramic roof and the choice of electro-stained glass.
