AI, Media, Creativity and ROI: Global Experts Work on Brand Masters 2025
Brand Masters Collaboration (BMC) August 28, 2025 Design a powerful, AI-driven learning experience for today’s business leaders in the highest mindset of Makati Diamond Residences.
With “Accelerating Marketing ROI: Convert Creativity, Media, and CRM with AI,” this year’s Brand Masters brings together a strong global expert lineup to deliver strategic insights and real-world applications, and adopt hands-on studio events and industry case studies to help you achieve your future business in the AI era.
The title of the event is Mimi Lu, Director of Strategy at Dentsu Media Apac – The award-winning data-driven movement behind the pioneers, some of the largest brands in some of the world’s Asia-Pacific regions. Recognized by Warc 100, Apaind Digital Media and MMA Global, Mimi brings the rarest of creativity, data and innovation to the stage.
In her keynote, Mimi will unravel how AI breaks creative limitations, gradually drives relevance, and delivers ROI through culturally resonant, technology-enabled storytelling.
Join Mimi Lu as an outstanding lineup of global thought leaders, everyone reshapes the business landscape for how AI reshapes across marketing, media and creativity.
Paulus (Korea) Chief Creative Officer Thomas Hongtack Kim
Thomas is one of Asia’s most famous creative ideas, bringing award-winning work from Cannes Lions, D&AD and a show. In his speech, he will explore how to maintain the emotional power of creativity while extending storytelling through AI – a culturally resonant, high-impact movement on the platform without damaging the soul of the brand. He will address new standards for evaluating creative strategies supported by AI, including key issues requiring the distinction between meaningful creative ideas from only unique AI iterations.
Justin James, CTO Co-founder and Head of Innovation (Singapore)
Justin is a visionary AI architect and technology innovator who will explore the transformation of AI marketing and how AI systems work together to optimize campaigns, personalize customer experiences and drive ROI across industries. His conference will demonstrate how a comprehensive AI platform can transform marketing workflows, showing the evolution from simple automation to intelligent multi-agent systems, enhancing human creativity and strategic thinking.
Crisela Magpayo-Cervantes, CEO, WPP Media (Philippines)
Crisela is the main force in media innovation and will conduct a strategic discussion on AI’s redefinition of media effectiveness (from cross-channel attribution and spending optimization to organizational transformation). Supported by case studies, her conference will provide actionable insights on how AI reshapes how we view and measure cross-platform performance, and explore new perspectives on traditional KPIs for AI-driven media initiatives that top media companies are using AI navigation to improve performance and ROI.
The final conclusion will be reached in a senior panel discussion that day, with some of the industry’s most respected C-suite leaders sharing their realistic perspectives on how AI can change business strategies, team structure and workflows, brand building and customer experience. The panelists include Donald Lim, Chief Innovation Officer of Udenna Corp., a recognized digital pioneer known for pioneering marketing transformations across the industry; Candice Iyog, Chief Marketing and Customer Experience Officer, Cebu Pacific Aviation – a visionary leader in customer-centric innovation, digital CX and brand loyalty; Oscar Pobre, head of data solutions for CRM and GCASH, and more!
BMC 2025 is not just another meeting – it’s a working meeting for forward-looking marketers who are ready to lead.
Go beyond theory through practical, hands-on workshops, AI Application Labs, and collaborative group activities designed to translate insights into immediate action. In today’s AI-driven landscape, real case studies of high-performance brands are delving into the real-life case studies and reveal the results of the truly driven, not what? Whether you are a strategist, creative or a business leader, you will be equipped with viable tools and competitive advantages.
Seize the opportunity to become a high-influence industry leader and focus on future gatherings. Secure your seat now with Helixpay and learn about key event updates by following Pana on Facebook.
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Brand Masters Collaber 2025 is co-represented by the National Association of Advertisers of the Philippines (PANA) and Certified Digital Marketers (CDM), a dedicated closed forum for senior leaders focused on maximizing marketing ROI through strategic and practical AI integration.
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