When Hollywood fails, a form of entertainment is thriving, it is using LEGO Science
Joshua Tyler | publishing
There has been a lot of discussion lately about what Hollywood cannot make men watch what they produce. Indeed, once men-centric entertainment venues (like Star Wars and Marvel) were largely abandoned, while the total of the box office dropped and streaming apps such as Disney+ disrupted.
That is, Hollywood is not doing well with women. Star Wars lost male audiences as Disney remade it to attract more girls. The girls were not interested, so they lost everyone except a few hillsides.
While traditional Hollywood waving anime like a drowning swimmer, anime flourishes. It thrives by copying Lego models to create entertainment products using actual science.
Lego Science Points to the Road
For years, LEGO has been a toy with only boys. Lego repeatedly tried to intrigue the girl, but kept failing. So in 1997, Lego commissioned a years of ethnographic study, and what they learned from it, which made the code crack.
In short, the study found what most people already know through common sense: boys and girls have different imaginations and ways of playing. When boys play, they consider themselves as characters. When girls play, they imagine themselves interacting with the characters and manipulating them.
This fundamental difference makes it impossible to make toys or movies that are equally attractive to both men and women. So Lego took away what they learned in 1999 and made his debut for the girls in 1999.
Anime’s Lego Track
The anime is on a similar track. Once the niche interest of nerd young people watching on pirated DVDs, this genre has become a feeling for girls over the past decade.
This is not to engage girls by distorting and feminizing existing male-centric anime traits, but to do it by creating new anime stories purposefully written with girls.
Modern anime contains many different subcategories designed specifically for different audiences. Shonen Anime likes Naruto Targeting teenage boys. Shojo loves love dramas Fruit basket Suitable for teenage girls. Seinen is more extreme and aims for adult men. Josei is suitable for adult women. There is even Kodomo, like Pokémonthis is for children.
Now, streaming services like Crunchyroll are exploding, offering thousands of anime shows for men and women. Adventure Performance piece Very popular among men, while girls are watching Shojo anime, focusing on relationships and romance as first principles. No one tries to convince the girl to start watching NarutoThe boy is completely satisfied with letting the girl enjoy it Fruit basket.
This weekend, an anime-style movie is called KPOP Demon Hunter is the biggest box office winner, with the audience consisting entirely of teenage girls. A few weeks later, girl anime Demon killer (similar name, completely different) will debut in its first theatrical film, with audiences almost entirely made up of teenage boys.
Anime gives viewers what they want, and Hollywood tells them what they should want
The anime gives viewers what they want, makes a lot of money, and everyone who looks at it is happy.
Meanwhile, Hollywood is ruining. They ignore the most basic and basic science, ignore common sense, and give up the cinematic style of men and movies, who once worked in the name of trying to force women to watch Marvel movies and Star Trek. It didn’t work; women didn’t look at it, and they weren’t men now.
Take a lesson from anime and Lego courses. It’s not too late to follow science. Stop stealing Star Trek from men, so you can give it to women. They don’t want it.
