ATP and Infosys extend digital innovation partnership until 2028, building on decade of collaboration | ATP Tour
ATP Tour
ATP and Infosys extend digital innovation partnership until 2028, building on 10 years of collaboration
Infosys to remain ATP’s digital innovation partner until 2028
January 12, 2026
ATP today announced the extension of its long-term partnership with Infosys. The global leader in next-generation digital services and consulting will continue to serve as ATP’s digital innovation partner until 2028.
Since 2015, Infosys has been developing the ATP digital platform, including ATP PlayerZone, ATP Stats Center and ATP Apps.
In 2026, Infosys will launch a new bespoke content series in partnership with ATP, showcasing tennis data, insights and match statistics, aiming to bring fans closer to the action by telling richer and more compelling stories about the on-court action. Infosys will also start working with players through dedicated activation programs, including digital promotions and VIP hospitality at selected ATP tournaments.
In 2025, ATP and Infosys launched Carbon Tracker version 2.0, an award-winning sustainability program designed to help players measure and reduce travel emissions on tour. Since its launch in 2023, more than 300 participants have used the tool, tracking 2.3 million kilometers and offsetting 585 tonnes of carbon in 2025 alone.
With the renewal, Infosys will continue to benefit from brand exposure on ATP’s digital platform, reaching a global audience, reaching 2.9 billion views on social channels and 549.4 million website page views by 2025.
The ATP and Infosys continue to drive innovation across the tour with the launch of Ally, an AI chatbot powered by Infosys Topaz designed to make it easier than ever for fans to connect with the tournament. The initiative reflects the shared goal of providing a more intuitive and convenient digital experience for tennis fans and athletes around the world.
Ally provides fans with real-time insights, answering questions about game statistics, tournament draws, schedules and more. Users can access insights such as head-to-head comparisons, player statistics and history. Ally integrates with the ATP Stats Center to simplify the vast amount of tennis data to help fans stay informed and engaged.
Chris Dix, Chief Technology Officer, ATP” said: “Over the past decade, Infosys has played a key role in strengthening our sports through digital solutions. As data becomes increasingly important to the way we operate, we are excited to leverage Infosys’ expertise to deliver deeper and innovative experiences for our players and fans. Ally marks the next step in this journey, using technology to reinvent the way fans follow the game and make tennis more interactive and accessible for everyone. “
Sumit Virmani, chief marketing officer, Infosys” said: “With Infosys Topaz and our deep expertise in artificial intelligence, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks the shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. It’s about using artificial intelligence to simplify complexity, inspire curiosity, and bring the joy of tennis closer to millions of people around the world. “
To ensure security and a positive user experience, Infosys has built strong guardrails into Ally, including filtering and private protection measures.
Visit ATPTour.com to see how Ally brings you closer to the action.
