ATP and Rolex renew global partnership, cementing iconic shared tennis legacy | ATP Tour
ATP Tour
ATP and Rolex renew global partnership, cementing iconic shared tennis legacy
Swiss watchmaker continues as official timekeeper and gold medal partner of ATP
December 16, 2025
Colleen Dubreuil/ATP Tour
Rolex has been an important partner of ATP since 2005.
via press release
ATP today announced the renewal of its long-term partnership with Rolex. The Swiss watchmaker continues to serve as the official timekeeper and gold medal partner of the ATP.
Rolex’s relationship with tennis dates back to 1978, and the brand has since supported many of the most prestigious events on the ATP Tour. Through the renewal, Rolex will continue to serve as the official timekeeper of the ATP Tour, the Nitto ATP Finals, the ATP flagship season finals and the PIF’s Next Generation ATP Finals for the world’s top players aged 20 and under, reinforcing its commitment to young talent and the future of the sport.
Rolex will maintain year-round brand visibility on the ATP’s social and digital platforms, providing content on match start times and match durations, reaching a global fan base of more than 1 billion.
Daniele Sano, Chief Commercial Officer of the ATP, said: “It is difficult to underestimate the commitment that Rolex shows to our sport and the ATP Tour. For nearly 50 years, it has championed the qualities that define tennis – elegance, prestige and precision. As a valued partner of the ATP since 2005, we are proud to build on this iconic legacy.”
Arnaud Boetsch, Director of Communications and Image at Rolex, said: “Rolex is proud to reaffirm its long-term commitment to the sport of tennis. While celebrating dedication and excellence at the highest levels of tennis, Rolex supports leading tournaments, governing bodies and athletes as they continue to shape the future of the sport.”
Rolex is also the official partner of all ATP Masters 1000 events as well as the Australian Open, French Open, Championships, Wimbledon and the US Open. In addition to tennis, the brand has a strong presence in global sports such as golf, racing, yachting and equestrian.
Rolex’s family of endorsers includes several leading ATP athletes, including current world number one Carlos Alcaraz and world number two Jannik Sinner, as well as Ben Shelton, Joao Fonseca and tennis legends Roger Federer and Bjorn Borg.
