ATP Store Unveiled: New Global Shopping Destination for Tennis Fans | ATP Tour

ATP Tour

ATP Store unveiled: a new global shopping destination for tennis fans

It is expected to be officially launched in January 2026

December 19, 2025

ATP today announced the launch of ATP Store, a global shopping destination dedicated to tennis-related merchandise. The e-commerce store is scheduled to officially launch in January 2026 and will be delivered in partnership with Levy Merchandising, now the official retail and merchandise supplier of the ATP Tour.

Offering a comprehensive catalog of tennis apparel and accessories, the ATP Store will become the premier destination for tennis fans around the world, with merchandise available year-round. The initial launch line-up includes major ATP partners Lacoste, Dunlop and Waterdrop, as well as the ATP’s recent partnership with Palmes. The platform will also launch an exclusive line of ATP-branded fan apparel designed and developed in partnership with Levy Merchandising’s in-house team.

Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment and venues, will bring global scale and innovation to ATP’s products and retail. The scope of the agreement includes global e-commerce, with the option to operate the ATP Official Store at selected events and other offline channels. This will be supported by a line of licensed products created by Levy’s expert design team and leveraging its best-in-class global supply chain.

Ino Polo, ATP CEO” said: “The ATP Store opens up a new way for fans to connect with our brand. Through merchandise, we see a real opportunity to raise the profile of the sport off the field, attract new fans and provide meaningful value to our partners. We now have a dedicated licensing and retail team to strengthen our focus in this area, and we’re excited to partner with Levy to continue building on this momentum. “

Vinny Clark, CEO, Levy Merchandising” said: “We are extremely proud to have the trust of the ATP Tour and work with them to build this global retail platform. The ATP Tour has a truly global reach, with enthusiastic support from highly engaged fans wherever it goes. Merchandising is a great way for fans to feel connected to the sports and athletes they love, and we’re excited to offer them a premium, customized shopping experience through custom product creation and a truly global e-commerce platform. This was an important moment in our growth journey. continue. “

The ATP Shop registration page is now live and fans can simply register to be entered into a prize draw to win £500 (or equivalent) gift vouchers and match wear items from ATP players, ensuring they are the first to know when the full shop launches.

Visit the ATP online store: www.atptourstore.com