“Babygirl” actor Harris Dickinson at Hailey Bieber

Need to know

• Hailey Bieber in the new Rhodes babygirl Star Harris Dickinson

• New ad debuts on the brand’s new glass mist, which officially debuted on June 24 with Dickinson being its first male model

• Rhode’s new ad is the first to get a brand with a $1 billion deal after it gets the brand

Baby girls will want one.

Hailey Bieber’s beauty company Rhode debuted on June 9 babygirl Star Harris Dickinson. As the brand’s first male model, actor – also recently in the upcoming the Beatles Biopic – Touts a new moisturizing glass mist, which will be available on June 24.

In an interview WWD28-year-old Bieber said she knew Dickinson would be perfect for her brand after she was opposite Nicole Kidman.

“I’m looking [Babygirl] I think this is too good. I know this exercise and I really want to use male faces. I really like his work, I just think there might be a good synergy between him and Rhodes. ” said one person’s mother.

Bieber’s vision for the “beautiful, natural and organic” movement is in a series of black and white images with Dickinson 28, covered in glass mist drops (of course, Bieber’s iconic glazed donut look).

“I don’t want anything to feel on my nose babygirl. I never want to make anything feel gimmicky and everything is there. I want it to feel stylish and sporty. babygirl Scene, you know what we are talking about).

In her interview, Bieber clarified that taking Dickinson as a brand face doesn’t mean that men’s skin care category is in progress, but points to the expansion of the Rhode community.

“Women tend to [rhode] Most are, but my husband [Justin Bieber] I’ve been using Rhode since its inception and I really wish all the packaging felt as much as possible. ” she said.

She added: “I really really want Rhode to feel like a world open to those who attract it, just want a beautiful skin care with great packaging, storytelling and images. That’s why I like to bring male faces into it because I want everyone to want everyone to see themselves in the brand and see their own images at different points.”

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On May 28, it was announced that Rhode was acquired by Elf Beauty for $1 billion, while Bieber debuted the company in June 2022 with four products just three years later.

According to the press release, Bieber will continue to serve as founder and serve as Chief Creative Officer and Head of Innovation for Rhode, overseeing creativity, product innovation and marketing. She will also serve as a strategic consultant to the merged company.

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After the lucrative business move, a source told people that Bieber doesn’t even have to look for a buyer to take her company to the next step.

“This deal hit her,” the source shared. “She was very excited about this new step. She was proud of how far Rhode went and she truly believed that working with the elves would help take the brand to the next level. The resources and support they brought were everything she hoped for.”

They continued: “It was an honor for her to be acquired and recognized by such a powerful global company. She couldn’t wait to join Rhode Global. She also received generous cash payments as part of the deal.”

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