BCCI, as a sponsor of India, exits Dream11, opens bids for new champion partners – this is who can apply

admin September 2, 2025

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BCCI, as a sponsor of India, exits Dream11, opens bids for new champion partners – this is who can apply

The Commission on Cricket Control of India (BCCI) has officially invited entities to bid for the national team’s championship sponsorship rights. On Tuesday, September 2, the Board announced the invitation to express interest (IEOI) and ruled a detailed overview and evaluation of the terms and conditions of the bid.

Key dates and application process

The last date for purchasing IEOI files is September 12th.
The deadline for submitting bid documents is September 16.

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Interested bidders must pay a non-refundable fee of Rs 5 lakh, as well as applicable Goods and Services Tax (GST) to access the IEOI.
The payment certificate must be sent by email to (sponsored by @bcci.tv), as per the procedure in Attachment A.

“Any bidder wishing to submit a bid is required to purchase the IEOI. However, only those who meet the eligibility requirements set for in the IEOI and comply with other terms and conditions set forth in its other terms and conditions should be eligible to bid. It is clarified that no one will bid only if anyone who purchases the IEOI alone,” it said in the release. ”

Background: End of Dream11 Partnership

BCCI ended the tender process after the end of the association with Fantasy Sports Platform Dream11. Last month, BCCI Secretary Devajit Saikia confirmed to IANS that the board’s link to Dream11 ended after the promotion and regulation of online gaming bills and was passed in parliament in 2025.

Dream11 replaced Edtech Company Byju’s in July 2023 with a three-year contract of Rs 3.58 crore.

Requirements and restrictions

Bidders must be aware of the following requirements and restrictions on qualifications related to IEOI.

Bids can only be submitted by:

(i) the person/entity who purchased a copy of this IEOI after paying for an IEOI; or

(ii) Any person/entity that is the same as such person/entity.

IANS informs that the bidder’s IEOI fees (whether successful or failed) shall not be refunded or adjusted for any other payment obligations of the bidder in any case, and IANS informs the Board of Directors.

Qualifications and financial requirements

To qualify as a bidder, an entity must meet one of the following financial positions under the last three audited financial years:

The minimum average turnover is Rs 3 billion, or
The minimum average net worth is Rs 3 billion.

In addition, bidders must meet the “right person” criteria. Under this, the bidder:

(i) Not convicted by the court, involving crimes involving moral rebellion, economic crime or fraud;

(ii) There is no conflict of interest under the BCCI Conflict of Interest Rules;

(iii) no conviction for any offence sentenced to 2 (two) years in any jurisdiction;

(iv) No classification as intentional offenders of the Reserve Bank of India; and/or

(v) A person with integrity and reputation will be considered “the right person” to submit a bid.

Limitations on certain businesses

Under the promotion and regulation of the Online Game Act 2025, bidders, including any group company that they engage in online currency games, betting or gambling services or similar services in India or anywhere in the world; provide any online currency games, betting or gambling services or similar services to anyone in India; and does not allow any investment or ownership interest to anyone engaged in betting or gambling services in India.
Bidders, including any of their group companies, should not engage in cryptocurrency trading, crypto exchanges or crypto tokens business, or any business of similar nature.
Bidders are prohibited from submitting bids through alternative brands. Alternative brands are any attempt to bid on behalf of other entities or individuals by using them. This includes, but is not limited to, the use of different names, brands, identities or logos.

Banned and locked brand categories

Bidders operate or engage in multiple brand/product categories, one of which belongs to a blocked brand category or a prohibited brand category and may not submit bids for such blocked brand category or a prohibited brand category.

The prohibited brand categories are:

Alcohol products
betting or gambling services;
Cryptocurrency;
Any such activity prohibited in 2025 under Online Currency Games or Online Game Regulations;
tobacco; and
One that can offend public morality, for example, including but not limited to pornography.

BCCI’s existing sponsors are in brand categories such as sportswear and sportswear manufacturers; banks, banking and financial services and non-bank financial companies; non-alcoholic cold beverages; fans, blender grinders and safety locks; insurance falls under the locked brand category.