ATP Tour
ATP and Yokohama Tire renew global partnership until 2028
The Japanese premium tire manufacturer will continue to serve as the official tire partner and gold partner of the ATP Tour until 2028
November 14, 2025
ATP
ATP renews global partnership with Yokohama until 2028.
Written by ATP Staff
ATP today announced the renewal of its global partnership with Yokohama Tire. The Japanese premium tire manufacturer will continue to serve as the official tire partner and gold partner of the ATP Tour until 2028.
Under the renewed agreement, Yokohama will further expand its presence in tennis, activating a wider portfolio of ATP Tour events, including the Rolex Monte Carlo Masters, Inter BNL d’Italia (Rome), Mutua Madrid Open, Bitpanda Hamburg Open and Nitto ATP Finals.
Yokohama has also become a hosting partner of the ATP Hits of the Month, a fan-voted monthly series celebrating memorable hits on the ATP Tour. This new campaign builds on Yokohama’s year-round presence on the ATP Tour’s digital and social platforms, reaching millions of tennis fans around the world.
Other benefits include on-court and on-field brand awareness, as well as access to world-class corporate hospitality at major ATP events.
Daniele Sano, Chief Commercial Officer, ATP” said: “As our first official tire partner, our partnership with Yokohama breaks new ground. We are proud to make history with a true global leader in the industry, while staying true to our most important ambition: enhancing the fan experience. We are delighted to see Yokohama deepen its involvement in tennis and look forward to the next chapter of our partnership. “
Giovanni Angelo Ponzoni, CEO Yokohama Europe” said: “We are extremely proud to expand our partnership with ATP, one of the most prestigious organizations in world sport. With this renewed agreement, we aim to maintain Yokohama’s premium brand recognition globally while creating unique experiences for our business partners. ATP is a special platform for connecting with a global community that shares our passion for precision and performance. We look forward to continuing this successful journey together. “
