By Drew Dietsch | publishing
Netflix is very opposed to the movie theater exhibition model. Their business is based on the idea of enjoying the movie best at home, and they do everything they can to emphasize all their dominance in the streaming landscape for many years. Netflix has no huge motivation to use cinemas as part of its marketing or distribution model.
But it’s all a big lie because Netflix knows how important movie theaters are. This may be why they started opening the theater exhibitions in movies, especially after they decided to release their exclusive films KPOP Demon Hunterin the theater. However, their reaction to success also shows that they know their fault.
Netflix wins box office, but keeps quiet
Netflix won’t report its box office numbers, but sources in the business are easy to issue KPOP Demon Hunter In the first place on the weekend, the final votes are estimated to be $180,000-200,000. Usually you’ll see a studio celebrating this and yelling from after, but Netflix keeps silent while writing.
It talks about how Netflix knows that they can’t do anything to make people a competitive exhibition model. In fact, a healthy open relationship between Netflix and cinemas can clearly benefit both parties. Unfortunately, Netflix doesn’t seem to have much motivation to build this relationship. But maybe, KPOP Demon Hunter All of this can be changed.
A new model
Netflix does distribute movies in theaters, but is usually in very limited releases just to qualify for awards. KPOP Demon Hunter This is a unique example of the movie that has been on Netflix for quite some time and has reached the top on the charts of the ribbons. So they decided to release a limited release on the record over the weekend and eventually join the box office. Could this eventually become a new model for Netflix and its way to attend a movie theater exhibition?
If the movie is doing well on Netflix, announcing a special “only one weekend” release in cinemas could be a way to take advantage of its success. For example, Netflix has limited release of Guillermo del Toro Frankenstein Before the library finally ends in its stream. I really want to see Frankenstein It’s in the cinema, but it’s likely not released near me. Instead, Netflix launches are better Frankenstein First stream and push it away as much as possible, then release it in the theater for people who already like it but would love to see it on the big screen?
I don’t have an answer, except that people want to watch big movies in the cinema, even if they are free at home. Jurassic World: Rebirth This weekend, it can be rented or purchased at home. If Netflix is smart, they will start to accept the truth and exploit it instead of pretending that the cinema doesn’t matter.
