Empowered technologies: Helping Filipino women thrive through meaningful responsive digital financial services

GCASH bridges financial gaps among women across the country, driving economic independence and community growth

The Philippines’ leading financial super app and largest cashless ecosystem, Gcash, continues to promote finance that includes gender. It recently demonstrated the transformative power of digital financial services and technology in the lives of women in Filipino nationwide, from everyday people to small business owners, students to household heads. Go beyond eight of the 10 Filipinos who tried to use GCash, and five of the 10 Filipinos^[1] Women use mobile wallets and other financial characteristics, and the real impact of the app lies in individual stories of empowerment, resilience and growth.

“Gcash is committed to breaking financial barriers with innovative technologies and deep customer insights,” shared Rowena Zamora, chief strategy officer at GCASH holding company Mynt. “We recognize that Filipino women are often financial managers of families, making daily decisions about spending, budgeting and savings. Our platform is designed to empower them by taking powerful financial tools directly into their hands.”

For many Filipino women, the traditional banking framework poses a significant obstacle due to the need for documentation and credit records that many people do not have. By leveraging AI-driven solutions that leverage alternative data based on users’ digital footprints, GCASH has revolutionized this landscape, unlocking opportunities that were previously unavailable for many.

True stories, real impact: women empowered by women

GCASH’s transformative impact is best illustrated by the story of life-changing with the right financial tools at your fingertips. Leslie, a single mother in Manila and owner of Carinderia, shared her experience: “During the pandemic, it’s hard for us to sell to our customers.

By using mobile wallets, Leslie and other unbanked women have easy access to tools like GSAVE, which democratizes its investment opportunities with low entry points, while GCOACH AI (GCOACH AI) provides interactive financial advice and insights for building wealth.

For Lyn, a virtual assistant from Batangas, GCASH provided important support during the family emergency: “My husband and I had to rush the child to the hospital because he had pneumonia. I purchased insurance previously through Ginsure; on the same day, our claim was approved, which allowed us to buy our sons.”

With simplified claim processing, GISURE provides affordable and accessible insurance options, GISURE provides users with peace of mind knowing they can rely on their financial situation in an emergency.

University professor Mabel also found Gcash useful in medical emergencies. “I need a quick loan, and GCash was able to grant us P40,000 easily through its lender, Fuse Financial, Inc.,” Mabel said. Gloan offers credit options for those who don't have traditional banking relationships, making it available to more Filipinos.

“It's not only convenient, but it's not difficult to repay,” Mabel added.

Claire, an office worker in Cebu, emphasized how GCASH can enable her to support her family. As one of only two members with a college degree, Claire promised that she would do everything she could to achieve a better life for everyone. “When I discovered the high interest rates saving through GSAVE, I didn’t think twice before opening an account,” Claire said. “Now, I can easily put money on hold for the needs of my family.”

Through GSAVE, users have higher savings rates and no minimum balance requirements, making it easier for women and household financial managers to reserve funds for rainy days.

Since Gcash believes that financial inclusion is beyond access, it also provides a platform for opening up economic opportunities. One such platform is job market Gjobs, which has connected 3 million Filipinos and has over 417,000 job lists.

For Lhynels from Caloocan, who finds himself looking for new works while building a new family, Gjobs offers relief at a critical moment. “Last year, I got married, bought my own house and had a baby, which is why I decided to look for a new job closer to my home, which could give us more allowances,” the new mother said. “I found it difficult to find a job until a friend told me that I could find job openings on the GCash app via Gjobs. It was able to filter job openings by location and allowed me to apply online, which meant I didn't have to leave my home. [or my baby] Looking for a job. ”

Powered by Pasajob, GCASH’s job recommendation platform, Gjobs now provides an easy, seamless and safe way to explore career opportunities. With over 50,000 blue-collar job openings and powerful recommendation features, Gjobs helps workers earn stable wages and explore earning additional income.

Level the competitive environment for women

Statistics tell a powerful inclusive story: Seven out of 10 users are women and are now protected by a variety of insurance products covering life, health, business, and more. Five out of 10 GSAVE users are women, most of whom live outside Metro Manila.

Furthermore, six out of 10 Gloan users are women, which shows how GCASH converts opportunities to obtain capital. “While many define superapps as a multi-functional platform, our approach positions GCASH as an essential daily companion in user’s lives,” Zamora said. “We focus on innovations that respond to real customer needs, constantly understanding user behavior to identify impactful opportunities.”

GCASH's advocacy covers both its user base and organizational structure, as women make up almost half of the company's leadership team. Gcash is accompanied by women of Zamora, CEO Martha Sazon, Chief Technology and Operations Officer Pebbles SY, Chief Risk Officer Ingrid Beroña and Chief Data Officer Sara Venturina, Gcash embodies its commitment to gender equality in the technology industry.

“We not only celebrate mothers and women, but we invest in their success,” Zamora stressed. “Women are leaders, innovators and changemakers who not only drive our company but also drive the growth of the entire community.”

Recently, Sasson and SY represent the Philippines at the 2025 Mobile World Congress held in Barcelona, ​​bringing the GCASH mission to global audiences and sharing how fintech innovation can promote women’s economic empowerment.

“When we expand financial inclusion, we directly promote the economic power of Filipino women,” Zamora said. “Our work at GCASH is closely related to building a stronger country. The Philippines can only truly progress when women have the same economic opportunity because when women thrive economically, we have seen how the entire community can benefit and grow with them.”

^[1] Based on the 2024 Gender Disclosure: 5 out of 10 GCASH registered users are women; 5 out of 10 GSAVE users are women, and most of them live outside Metro Manila. Seven out of ten people are female; six out of ten Gloan users are female.

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