At this point, Amazon’s July Golden Day should be called “Prime Week.” This latest manufacturing shopping holiday should last four days until Friday, July 11, exhausted with a big red percentage sticker. If you are not tired of the number of crowded, tiring transaction posts on the internet, Amazon’s super long store has already paid a fair amount of discounted products for us that extends what anyone sane considers to be a good buy. As before.
Prime Day 2025 has fallen into a round of controversy. Retail management company Momentum Commerce, a retail management company that is responsible for sales of Amazon, Walmart, Walmart and Target, such as a number of brands such as Lego and Crocs, claims that July 8 tariffs and other factors resulted in about 41% sales on July 8 compared to the first day of sales last summer. This is often a huge drop in the biggest shopping day of the year for online retail giants. Momentum CEO John Shea told Bloomberg that the extended shopping activity could lead to “urgency.” If customers think they can trade better, they are less likely.
Amazon disputes the claims, telling Forbes that the numbers for momentum are “highly inaccurate” because the company doesn’t see the bigger picture happening behind the scenes. On the surface, Amazon is happy because of how many people in Punch have hit the buy button on the platform. Hell, even Power claims sales of its products have increased by 477%. Amazon often claims that since shopping began in 2015, Golden Day has grown every year. Even after Amazon’s decline using its “Nessie” algorithm, the so-called FTC allowed retail giants to determine the price of independent sellers – the volume of selling goods with too many merchandise sold by retailers is getting bigger, and the product is increasingly selling certain products.
4. Its average price is about $200. Vacuums in November, March, April and May are available for $149 in November, December, March, April and May.
The same vacuum cleaner is available now for $149 on Best Buy, Macy’s, Lock and Ace hardware. pic.twitter.com/iuwnmt8ttl
– Judd Legum (@juddlegum) July 8, 2025
For example, if you look at the price history of the Razer Kishi Ultra Mobile Controller, the device will be sold for between $130 and $120 since mid-November to April 2024. This makes the current price of $100 not as amazing as the sticker suggests. This Shark Steam & Scrub Steam Mop shows that Prime Day is discounted at 29%, but the fast-access Memory Lane shows that the device is regularly sold for $127 instead of the $150 currently listed. This is a similar story for many of Amazon’s Sharkninja products. The badge 50-inch LED 4K TV says it will cost $170, or 43% off, but the TV rarely costs $300, according to Amazon’s own and external price trackers.
This does not mean that all transactions are bad. Compared to MSRP, most Apple products have the lowest price. The Logitech G Astro A50 gaming headset offers 17% off for $250, which can be a great option for some gamers. However, on Golden Day, you have few products for resale at similar prices. You can use sites like CamelCamelCamel or Amazon’s own Rufus AI Chatbot to get a short history of product prices over time. Some sellers are even less likely to be inadequate about these sales strategies. Six-pack top bottles claim that Prime Day is usually sold for nearly 20% year-round at the same price. We have seen many strategies for low-priced products.
Some products are cheaper in the previous few days. The NEX Playground family-friendly console is now available for $200, but it will be available for $100 in the months leading up to June. It sold for $180 at its low in May. Again, these Skullcandy Crusher Wireless headphones claim a 46% discount on Prime Day, but the same device was $100 last December.
The Acer Nitro V gaming laptop has an RTX 4050 and Intel Core i5-13420H CPU for $650, but Amazon’s Rufus shows it was previously purchased for $625 in April. In April, President Donald Trump issued U.S. tariffs that did not help. The MSI Katana A15 gaming laptop is currently selling for 16%, or $1,089, but the same machine was $880 in early December last year. Who knows if we will see these low prices again, as both companies have previously raised their entire costs to deal with price fluctuations in wild tariffs.
All Amazon shoppers should be cautious about any red percentage icon on any product, whether it is an Amazon basic product or the shiny new pair of headphones you’ve been following for months. It’s obvious that during Amazon’s over-the-top shopping, consumers are still trained to swipe on the page.
