Generations Weaving Legacy: How Ekori of Parveen Padalkar redefines handloom sari with heart and tradition.
In an era of fast fashion dominant wardrobe and digital advertising, Parveen Padalkar’s Ekori stands out for its quiet power and authenticity. Ekori is rooted in a wealthy, generation-old tradition of loom weaving, not only another brand of sari, but also back to heritage, sustainability and quality.
Parveen Padalkar belongs to a family dedicated to weaving generations. Padalkars has long worked with master craftsmen to produce pure saris using natural, sustainable fabrics and use ancient techniques. Today, Parvin has advanced this legacy through Ekori, bringing new life to ancient skills and empowering the craftsman community.
Every Ekori sari is handmade, without machines, without shortcuts. The result is not only beautiful, but also meaningful, weaving with memory of caution, love and culture. “These are more than just clothes. They are stories, gradually weaving them,” Parvin said.
What makes Ekori’s journey even more outstanding is its highest-profile customer loyalty. The brand has A*Repeated purchase rate exceeds 90%This is a rare achievement in today’s competitive fashion field. Much of Ekori’s growth comes from not advertising, but from word of mouth, organic coverage, and the lasting quality of its sari. A customer who buys once is almost always coming back.
“With a 90% repeat customer rate, Ekori proves that quality and trust will never go out of date,” Pride noted.
This deep trust and connection with buyers have also attracted the attention of Indian retailers. Without any large-scale marketing campaign, the store is now approaching Ekori’s inventory of its collections to recognize the brand’s authenticity and growing demand.
But Ekori is not only about business, but also about maintaining the disappearing crafts. Many artisans Parveen worked with it to almost leave their loom behind, overturned by industrial production and lack of support. Ekori helped bring these weavers back to the side, providing fair wages, consistent work, and a deep respect for their expertise.
“Our family has knitted for generations,” Parwin said.
As today’s consumers become increasingly aware of the environment and ethical costs of fast fashion, many choose to return to their roots, including traditional, sustainable and ethically made clothing. Ekori embodies this transformation. Every sari is timeless and designed to wear, cherish and pass on to generations.
At the heart of Ekori is the celebration of slow fashion, craftsmanship and cultural continuity. In a world of fast turnover and one-off style, Parveen Padalkar creates something that’s truly lasting, a heritage-based brand that is loved by customers and respected by artisans.
Ekori not only wants to keep tradition alive—it builds a fashionable future based on trust, craftsmanship and care.
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