The cannabis industry is taking action unexpectedly. One month, you are celebrating record sales in California, the next you will browse new rules in Texas, or watch M&A activities reshape the competitive landscape. For business leaders trying to stay ahead, reliable data is not only useful—it is crucial to survival.
That’s MJBIZ Factbook comes in. This cannabis resource provides important insights, state-by-state analysis and emerging trends you need to make informed decisions in one of the most dynamic industries in the United States. Whether you are an experienced operator, aspiring entrepreneur, or an investor looking for the next opportunity, Factbook offers a roadmap for browsing the complex cannabis market.
What makes MJBIZ Factbook Basic Reading
Comprehensive economic information
The total economic impact of the cannabis industry is expected to reach amazing heights, and Factbook in 2025 completely ruins what this means for your business. With a detailed analysis of the impact of currency in 2025 and a forecast that extends into 2030, you will understand where the real currency flows and how to position yourself accordingly.
State Market Intelligence
Every cannabis market is different. In Florida, Colorado can have a great job. 2025 Factbook provides a detailed state-by-state analysis covering:
- Sales forecasts and actual performance data
- License requirements and opportunities
- Tax structure and regulatory framework
- Patient and consumer demographics
- Market mature indicators
Take Illinois as an example. Factbook shows that entertainment sales reached $1.72 billion in 2024, a 5.4% increase from 2023. But dig deeper and you’ll find that medical marijuana patients actually dropped by 0.2%, indicating a shift from buying to adults. These insights can help you understand the market dynamics that may affect your expansion plans.
Real-time market trends and insights
The marijuana landscape changes rapidly, MJBIZ Factbook captures these shifts with quarterly updates. The first quarter 2025 edition highlights how marijuana merger activity fell 33% to $1.2 billion, while capital increased by 23%. These trends mark the investor confidence and market merger model that smart operators can leverage to change investor confidence and market merger model.
The second quarter update shows more compelling data: U.S. cannabis production value soared 40% to $445 million in 2024, and outdoor cannabis area increased by 64%. Texas became the leading marijuana production state with 4,900 acres planted. This intelligence is invaluable for businesses considering cannabis operations or seeking supply chain partners.
Who benefits from it MJBIZ Factbook
Cannabis business operator
If you are running a farming facility, manufacturing business, or retail pharmacy, Factbook provides critical benchmarking data. You will discover profit margins across the industry, understand pricing trends across different markets, and identify the operational challenges facing competitors.
2024 survey data shows that 53% of factory touch businesses reported profits – but what sets the winner apart from the loser? Factbook breaks the biggest challenges, from regulatory compliance costs to federal banking restrictions, helping you prioritize problem-solving efforts.
Investors and financial professionals
Cannabis investment needs to navigate complex regulatory environments and rapidly changing market conditions. FactBook provides market intelligence that you need to assess opportunities and assess risks.
With a detailed analysis of public cannabis company performance, M&A trends, and capital raising activities, you’ll learn which sectors will attract investment and which face headwinds. Factbook tracks everything from market cap trends to transaction processes in specific sectors.
Policy makers and regulators
Understanding the actual impact of marijuana regulations requires comprehensive data. Factbook provides evidence-based insights into how different regulatory approaches affect market development, tax revenue and industry compliance costs.
State regulators can benchmark other markets, while federal policymakers gain insight into the economic implications of legalizing marijuana and the ongoing challenges posed by federal state regulatory conflicts.
Cannabis entrepreneurs and start-ups
Entering the cannabis industry requires understanding of market opportunities, competitive dynamics and regulatory requirements. Factbook helps entrepreneurs identify underserved markets, understand licensing pathways and evaluate different business models.
Quarterly updates ensure that you process current information when you develop a business plan, seek funding, or evaluate a market entry strategy.
What makes this version unique
Quarterly Intelligence Updates
Unlike the static annual report, 2025 MJBIZ Factbook provides quarterly updates to capture the rapid growth of the industry. The Q1 edition covers political setbacks from federal reform and its market impact. The focus of the second quarter is on the expansion of the cannabis market and regulatory development.
Each quarterly release is based on previous data while highlighting new trends, ensuring subscribers always have access to the latest market intelligence.
Exclusive survey data
Factbook includes exclusive survey data from cannabis business operators, providing internal perspectives on industry challenges, opportunities and prospects. This major study complements public data sources to provide a complete market situation.
Cannabis and CBD Market Coverage
Although many industry reports only focus on marijuana, MJBIZ Factbook provides full coverage of the cannabis and CBD market. With cannabis-derived THC products creating a $2.8 billion market in 2023, understanding these adjacent sectors is crucial for a comprehensive market analysis.
Looking to the Future: What’s About to Become in the Third Quarter
The cannabis industry never sleeps, nor does our research team. The third quarter 2025 Factbook update will arrive on September 9 and will provide new insights into the global cannabis industry and evolving consumer behavior.
This update will be particularly valuable as we enter the last quarter of 2025, and traditionally, cannabis sales and strategic planning for the following year are a strong period.
Your competitive advantage is waiting
In an industry where information is power MJBIZ Factbook provides comprehensive intelligence needed to make confident decisions. From detailed market analysis to exclusive investigative insights, this resource has become a credible reference for cannabis professionals nationwide.
Don’t give your competitors an advantage when you use incomplete information. The complexity of the cannabis industry requires complex analysis, and MJBIZ Factbook fully implements this.
Ready to unlock insights that bring success to marijuana?
Subscribe to 2025 MJBIZ FACTBOOK today and get exclusive access to the industry’s most comprehensive data resources. As quarterly updates keep you up-to-date in a rapidly growing market situation, you will have the intelligence you need to identify opportunities, avoid pitfalls and grow your cannabis business.
The third quarter update will arrive on September 9 – don’t miss the latest insights that might shape your Q4 strategy and 2026 plans. Subscribe now and join thousands of marijuana professionals who rely on MJBIZ intelligence to keep the game ahead.
