As the Chinese proverb says, “The best time to plant a tree is twenty years ago. The second best time is now.”
Villar Land Holding Corp.’s long-term enduring strategy is based on the fact that it is overlooked before the peak of demand, often undervalued vacant land, divided into phased developments to ensure early profits and recurring revenue, raise carefully, and ultimately provide tangible returns to its stakeholders.
Strategic Acquisition
Through decades of strategic acquisitions, the publicly listed Villar Land has built a strong land bank – its Crown Jewel is Villar City, with a 3,500-hectare estate spanning southern Metropolitan Manila and Cavite. Major infrastructure projects – from Laguna Highway and C-5 South Link to planned LRT and commuter track expansions, transforming these once-peripheral areas into tomorrow’s commuter corridors.
Since then, the benefits of connectivity have fueled rapid sales in residential communities in Villa City, stimulated commercial rental inquiries and sparked early demand for comprehensive use development. By ensuring these strategic locations decades ago, Villar Land now enjoys an advantage in a growth corridor that has grown from land value, reduced land available for development in the metro and a stable influx of residents and businesses.
Commercial location
The rise in prominence of Villar City is appropriately reflected in its commercial land prices (a reliable barometer of land value).
Currently, compared with commercial areas in more mature areas nearby, the commercial areas in Veral City are still competitive. For example, commercial prices in the Villar City Innovation Zone start at P345,000 per square meter, which is lower than the price of Filinvest City, ranging from P396,000 per square meter to P592,000 per square meter. Meanwhile, the commercial price of Cerca Alabang in Ayala Land is P420,000. These comparable rates validate the fair value revision of Villar Land, thus reflecting the actual transaction value in the market.
It should be noted that Villar City remains an emerging link in economy, lifestyle, culture and leisure activities. Given that ongoing development will improve connectivity, introduce new business hubs and lifestyle centers, and attract institutional-level tenants – transfer underutilized land to vibrant mixed-use areas and unlock further upward times for early investors.
For example, infrastructure enhancements such as Villar Avenue, which is the main channel to connect all areas of Villar City, Muntinlupa-Cavite Expressway (MCX), and other future developments such as integrated LRT systems and bus rapid transit networks can improve connectivity and convenience.
Since the official release of Megalopolis in 2023, Villar Land has also announced the launch and opening of landmark development projects.
These include the 118-ha mixed-use estate called Forresta and Forresta Cafe, which opened in early 2024. Upcoming developments, such as at the Stadium in Villar City, a strategic partnership with Curley-Wagner Golf-designed 18-hole golf course, and a strategic partnership such as Philippines-assas-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari-Dasmari Used for sports, education, leisure and investment. Events like Fun Run, Car-Free Sunday and Bike Lane are further reflecting the push for Villar City to drive healthier, more connected communities.
For home buyers and investors, Villar Land clearly provides scale, strategic timing and reliable execution. In the case of Villar City, it is expected to maximize its land bank to create new major growth corridors that drive progress and bring true durable value.
Spotlight is a sponsored part of BusinessWorld, which allows advertisers to expand their brand and connect with BusinessWorld’s audience by posting stories on business world sites. For more information, email us to inline@bworldonline.com.
Join our Viber for more updates, and subscribe to the title of BusinessWorld and get exclusive content via www.bworld-x.com.
