According to 53-year-old brand Merced Bakeshop, the video platform app Tiktok could help long-standing companies enter new markets if used strategically.
“We only created Tiktok accounts at the end of January,” said Ayen Gana, head of marketing at Merced Bakeshop. “It makes sense on platforms people are already asking.”
Interview with Almira Martinez
Video editing by Arjale Querat
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