Hyble receives $2 million in Virgin Money funding to drive AI-powered platforms and U.S. growth
Scottish Martech company Hyble has secured $2 million (£1.5 million) in risk debt financing through Virgin Money, which will accelerate the launch of its new AI-powered platform and support expansion in the U.S. and Europe beverage markets.
The Edinburgh and Glasgow-based business specializes in helping beverage brands and distributors manage trade points of Points of Sales (POS) execution, and said the investment will support the launch of Hyble 2.0, its next-generation platform designed to launch AI automation, speed and measurable ROI for beverage marketing.
The salary increase was a period of time during Hyble’s rapid momentum, with revenue rising 93% compared to the same period last year. Growth is driven by strong corporate demand in North America and increased adoption in the alcohol and soft drink sectors in the United States and Europe.
One of Hyble’s biggest breakthroughs is through a partnership with Southern Glazer’s Wine & Spirits (SGWS), the largest beverage distributor in the U.S., and the partnership proves that the platform can reduce print turnover time by more than 60%, cut operational costs and improve on-site sales execution capabilities.
“Hyble 2.0 will leverage AI to transform the way menus and POS are created, deployed and optimized – providing sales teams with smarter tools, faster execution speeds and measurable ROI,” said Craig Letton, CEO and co-founder of Hyble. “This funding allows us to double our innovation, expand our U.S. presence and continue to deliver to the world’s largest beverage brands and distributors.”
As part of the next phase of growth, Hyble will hire six new AI engineers at its Scottish office, with a focus on further enhancing the automation and usability of the platform. In the U.S., the company promotes Katie Hoare to general managers and is expanding its sales team to capture the rising demand.
“Hyble is a great example of what we offer to support a high-growth, technology-led business. They focus on solving real-world execution challenges for global beverage companies targeting AI, data, data and operational speeds, and are totally an innovation that defines the next generation of market leaders.”
Thanks to new capital and AI upgrades, Hyble is positioning its foothold in the United States while cementing its reputation as a disruptive player in global beverage marketing technology.
