I tried Google’s new “try” AI shopping tool and I was impressed by me

Updated on July 24 at 9:30 am – Mashable’s tech editor Timothy Beck Werth initially tried Google Shopping’s beta version “try” feature in May, which is available for testing for the first time. As of this writing, Google is launching the feature to all users in the U.S. and launching it on desktop and mobile devices. You can try this number ignorance Get your own closet in Google Shopping now – just click on the apparel product and look for the “Try” button.

At Google I/O 2025, the tech company announced many new AI features, the most interesting of which is a virtual clothing experiment tool.

Google Shopping “try” feature allows users to upload their own photos and then actually try to wear clothes, basically the IRL version ignorance Millennials have been dreaming about it since 1995. Or, as Mashable Shopping reporter Haley Henschel said, “Google’s latest shopping features make Cher Horowitz’s computer closet a reality. ”

The feature almost quickly began to try out “jailbreak” the tool, which is an interesting little tradition for tech writers every time they release a new AI model or tool. On Friday, Atlantic “Google’s new AI shopping tool seems eager to provide JD Vance breasts,” the report said. “Himmersome, right? What’s not that fun – the same tool will also generate breasts for photos of underage users, again Atlantic.

I decided to test the “try” feature and I’ll explore the good, bad and painful below. As a shopping tool, I have to say I was impressed.

How to use Google’s “Try” AI Shopping Tool

The virtual try feature is one of the free AI tools Google released this week, and users can sign up to participate immediately. Formerly, the product is part of Google Labs where users can test experimental AI tools. Registration is simple:

1. Log in to your Google Account

2. Go to the search lab and click to open the lab

3. Take full body photos of yourself and upload them

4. Navigate to Google Shopping and click on the product you want to “try”

5. Find the “Try” button on the product image

As a fashion tool, Google’s “try” feature does work

Purely a tool to try out clothes, the new virtual trial experience is really impressive. According to Google, the tool uses a custom image generation model for fashion training.

I was always skeptical about new AI tools until I tried it myself. I also care about my personal style and think I am the latest in the fashion trends of men, so I’m not sure what to expect here. However, the tool does work as advertising. In a flashy I/O presentation, Google shows that the model seamlessly tries one after the next one, and although the actual tooling is a little slower (it takes about 15 seconds to generate the image), the actual product experience is very similar to the presentation.

To show you what I mean, let’s compare some of my recent selfies to Banana Republic in New York City with AI photos Google generated for the same outfit. For reference, here are the original photos I uploaded (remember I’m a technical editor, not a fashion model):

Photos of I’ve tried wearing clothes.
Credits: Timothy Baker Worth/Mix-up

In the first photo, I was wearing a blue cashmere polo, and the AI image more or less looks like a real image taken in the Banana Republic locker room:

Try blue polo…
Credits: Timothy Baker Worth/Mix-up

That’s how Google imagines the same shirt. Images generated by AI.
Credits: Timothy Baker Worth/Mix-up

I found the AI shopping tool very close to capturing the overall fit and style of the shirt. It even changed my pants and shoes to better match the product. If anything, the virtual trial tool makes mistakes on the side that makes me slimmer than IRL.

I ended up buying this one.
Credits: Timothy Baker Worth/Mix-up

Images generated by AI.
Credits: Timothy Baker Worth/Mix-up

Yes, I bought this one too.
Credits: Timothy Baker Worth/Mix-up

Images generated by AI.
Credits: Timothy Baker Worth/Mix-up

In this photo, Google added a necklace to my neck that I would never wear in real life, and the AI-generated shirt is a little slimmer than expected, but overall the overall style is accurate.

I don’t think it’s my style.
Credits: Timothy Baker Worth/Mix-up

Fictional necklaces, viewing and matching white sneakers are not.
Credits: Timothy Baker Worth/Mix-up

When the image is generated, you see a message that says: “AI image may contain errors. The fit and appearance are not accurate.”

But for experimental tools, it is surprising. People have been hoping to use such tools for decades, and because of the age of artificial intelligence, we finally have one.

Of course, not all the mistakes made by this tool are so likable…

Google also took off my shirt and imagined my breast hair

This is where things get interesting. exist Atlantic The work I mentioned earlier, the authors found that if you ask the tool to generate images of a face-opened dress or top, it sometimes produces or enhances breasts in the original photo. Women’s clothing is especially likely to happen for reasons that should be obvious.

When I use the tool for a pink MIDI dress, the result is down to the exact. I bet it’s almost exactly what I look like in that special low-cut mid-skirt.

I’ll get you out of the actual image, but to imagine me wearing clothes, Google has to digitally take off most of my shirt and give me the imagination with my chest hair. Again, I was surprised by the accuracy of the results. Now, when I “try” a pink female sweater, Google does give me some extra padding in the breasts section, but I’m also not Google’s fault. Thankfully, this feature cannot be used for underwear.

Can Google solve these problems? I have no idea. Men have the right to wear cute pink Midi dresses, and Google can hardly forbid users from choosing trans clothing. I wouldn’t be surprised if Google ended up removing the tool from any product that showed too much skin. although Atlantic Criticized Google for changing their images when it was underage, they were the people who uploaded images and violated Google’s own security policies. And I suspect that almost all AI image generators will have the same result.

“We have strong protections, including blocking sensitive clothing categories and preventing uploads of images from uploading clearly identifiable minors. Like all image generation, it is not always right and we will continue to improve the lab experience.”

Can people abuse virtual trial tools to cyberbully or create deep photography of celebrities? In theory, yes. But this is usually an inherent problem with AI, not this particular tool.

Google bans two types of images in its security guide for this product, and in addition, its general AI content guide:

• “Adult-oriented content, child sexual abuse images, involuntary sexual content and sexually explicit content.”

• “Inappropriate content, such as dangerous, derogatory or shocking content.”

Similarly, you can try this tool in Google Search Lab.