ITC Ashirwaad protein powder enters the market and enters competitors’ Multigrain, fiber-rich products: 5 things
ITC launches “Aashirvaad Atta” under it Aashirvaad brand. The product aims to compete for the multi-streaming and high-fiber wheat flour options on the market – is targeted Consumers who hope to meet their daily protein needs through staple foods.
The FMCG giant claims that three Rotis made from its “Atta” (wheat flour) will meet 25% of consumers’ daily protein needs.
The company says flour is a mixture of wheat with soybeans, grams and oats.
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“Earlier, awareness about protein consumption was mostly limited to gym-goers, fitness enthusiasts, or mothers focusing on children’s diets. Today, conversations around protein have expanded to a wider section of consumers who recognize its importance for maintaining an active lifestyle. At Aashirvaad, we believe nutrition began at home with everyday meals, and this launch is a step towards helping Indian families meet their protein needs,” said Anuj Rustagi, ITC Ltd.
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Aashirvaad High Protein Atta: 5 Things
1-The price range of flour is Rs 80-86 per kg and Rs 386-416 per kg.
2- ATTA is a mixture of wheat with soybeans, grams and oats.
3-Three Rotis made from ATTA will meet 25% of the daily protein needs.
4-With this program, consumers’ daily protein needs will become easier to use.
5-Protein-rich flour retains the softness and flavor of regular rotis.
Aashirvaad Atta is high in protein and will offer 1 kg and 5 kg SKUS on e-commerce platforms in Delhi, Mumbai, Bangalore, Hyderabad and Chennai.
ITC Share Price
ITC shares received moderate gains on Thursday, rising for the fourth straight meeting.
The stock received up to 0.7% of the shares in intraday trading, while the BSE shares received Rs 416.
At this level, the stock has fallen by about 14% so far this year, with nifty50 rising by 5.2%. Nifty FMCG rose 0.2% during this period.
Also Read: ITC Hotels Q1 FY26 Results: Hotel chain’s PAT jumps 54% higher, boosting room sales
