Jaguar Land Rover threatens legal action to use “Rover” and “Ranger” ticket names in national railways
Jaguar Land Rover (JLR) threatened a legal lawsuit against the National Railways to controversially use “Rover” and “Ranger” as rail tickets, and claimed they violated its Range Rover trademark.
The Indian-owned automaker sent a ceasefire letter to the Railway Delivery Group (RDG), which manages the National Railway Website, asking for the removal of the clause. Train operators are now told to strip “Ranger” and “Rover” from their website, according to the memo seen by the Telegram.
RDG has advised companies that they may continue to market “Ranker Tickets” and “Rover Client” under the revised name, and JLR reportedly said it will not take further action on compliance retailers.
Roaming tickets allow for unlimited rail travel for a week, and the Range Rover date is expected for more than a decade. The British Railway Company launched the first full-line railway ticket in the 1950s, with the second category selling price of £15, which is equivalent to about £304 today. By comparison, Hyundai’s 7-day full-line roaming car second-class ticket costs £650.
It was not until 1970 that the first Range Rover was unveiled.
A spokesperson for the Railway Delivery Group said: “We are confident that our practices always comply with intellectual property laws and are happy to work with Jaguar Land Rover to solve the solutions. After realizing JLR’s trademark enquiry, we worked closely with them to make minor changes to their descriptions and Ranger Tickets tickets and Rover Tickets.”
National Railways and Jaguar Land Rover have been contacted for comment.
The line emerged when JLR faced wider scrutiny. Earlier this month, U.S. President Donald Trump claimed that the company was in “absolute turmoil” after what he called a “completely disastrous awakening.” Trump criticized the recent ad with brightly-dressed models and compared them to “Bud Lite way Woke.”
The company is also experiencing internal turmoil. In July, CEO Adrian Mardell announced that he would resign at the end of this year after more than 30 years of working at the company. The business is in the midst of a restructuring, with 500 UK management roles as part of a voluntary layoff program.
JLR has repositioned Jaguar as an electric-only luxury car brand starting in 2026, which is considered one of the most transformative periods in its history.
