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MJBIZCON contains over 30,000 attendees, uninterrupted expo floor chats, and after-get off work networks that last for a long time after the lights drop. No wonder it is considered one of the most valuable B2B events in the cannabis world. Energy, insights and connections are exactly why industry leaders come back year after year.
Every interaction shapes your credibility. How do you introduce yourself, follow up and engage in social media to determine if this week is a strategic victory or another calendar entry. From a PR perspective, intentionally using a few “treat you” and walking away with real opportunities. This is a tactical script that I use myself every year to make the most of MJBIZCON.
Make your mini-introduction
The first question on Mjbizcon is almost always “What do you do?” Most people default to answering it with a job or company name. Rarely attract people’s interest. Instead, develop a 15-second mini-introduction, the introduction explains your work and why it matters.
Micro Introduction: “I have public relations.” Strong Micro Introduction: “I run a PR company that helps marijuana companies ensure media coverage to expand brand awareness, build trust and build credibility in a crowded market.”
Practice your mini-introduction in advance. You will use it dozens (if not hundreds).
Apply 80/20 rules in hourly events
Mixers, happy hour and after-sales gatherings are where many advantages of the Expo Hall end up where the network continues. Getting close without a game plan, after-get off work events can also be consumed for hours without paying off. I recommend following the 80/20 rule. Spend 80% of the time expanding the network with people you don’t know, and 20% of the time you already know to strengthen relationships.
Do you think the Internet is not your strength? Keep these three open-ended questions in your back pocket:
- What brought you to Mjbizcon this year?
- So far, what are the highlights of this conference?
- Who do you want to contact this week?
These questions will trigger real conversations and help you determine connections worth following. The professional skill is to focus on being interested, not trying to be interesting. In the process, you will relieve stress and learn a lot about others in the process.
Use social media purposefully
MJBIZCON will flood with group shooting and “Good Here” subtitles. Do not add noise. Strategic release. Tag up to three to four people per post, so the weight is mentioned. Call up panels that spark ideas or cool discoveries you find on the expo floor. Lighting up someone else’s work, it impresses you and connects it with the goals of this week. There are more personal and thoughtful posts than general updated posts, and even when meetings are still in progress, they can even open doors to new meetings and contacts.
Systematize your follow-up actions
Too many people left a bunch of conferences that never turned into business cards. Avoid the trap of using simple systems:
- Every night, review your meetings, select the top five contacts, and note down why they matter.
- Within 72 hours, follow up (email, LinkedIn, etc.) makes it personal and reference what is in your conversation.
- After one week, add real value. Share an article, introduce or connect with actual important topics.
This process turns these quick chats into real relationships.
Play a long game
It is true that Mjbizcon is known for being a place where transactions are completed. But the real power of the meeting is not to fill up a three-day contract. It’s about doing business well and preparing for victory in short, medium and long-term development. When you approach this way, you get a lot of stress. you
No need to sign a transaction every day. It appears intentionally to make the right opportunity take shape.
Consider it with three moves:
Short game: Nail introduces and raises the connection. The first conversation should open the door, and sometimes it is a chance to click quickly.
Chinese game: Keep the momentum going forward. Send thoughtful follow-ups, share useful resources or provide introductions. This is where early conversations turn into real opportunities.
Long game: Build reputation. Consistently presenting social events, future events or someone on the network needs your expertise. That’s how you become people who want to work with a showroom for a long time after it’s over.
Yes, it definitely happened when the transaction was completed at Mjbizcon. But, a larger ROI comes from the way you show up and build relationships. Do this and you will immediately leave Vegas and get a long-time advocate for the strongest year of 2026.
With a broad background covering more than a decade of publicity, marketing and sales, Green Lane Communication founder Michael Mejer is an experienced professional specializing in making connections between leaders in the cannabis industry and media.
