Shauna Sweeney is an executive at Meta, a leading global industry intelligence and marketing program when her father was diagnosed with early-onset Alzheimer's disease about 3,000 miles. Suddenly, she found herself part of the sandwich generation, a term that gave to those who raised their families while caring for aging parents.
Managing care as he wishes and helping her father stay at home brings some challenges. This led to the creation of TirterCare, a “AI-powered application that can transform from crisis-driven, never-ending, too-bound efforts to a supported, manageable part of anyone’s day,” Sweeney said.
Since launching the company on her kitchen table in 2022, Sweeney left Meta to run the reel full-time and expand her family, having been chasing the unforgiving balance to fight for parents who are working everywhere. (Sweeney is already a mom and stepmother, and has another child on the way.)
Working mothers are often celebrated for being able to “do their best.” But there are many stories about building a business while raising children at the same time. We emailed Shauna Sweeney, founder and CEO of TirterCare, and encountered emails about expanding the company, protecting her time, and the spiritual burden of working moms.
Tell us about the TinderCare business you founded.
Tindercare is the lifeline I hope to have when I first started taking care of my father. The app allows caregivers to safely retain and retrieve all the important information needed to care for mom and dad at that moment, at the moment. [they] It is most needed – in a moment of transition or change, in a doctor's office, in an emergency room, and with other home and care teams. This is a daily tool that home caregivers desperately need to relieve their burdens and is a way to quickly discover trustworthy services that exist in your community or your loved ones.
The goal is to reduce the burden on the family while giving them the confidence to provide the best call for their unique situation, saving valuable time and a priceless mindset.
What is the secret seasoning for scaling business while juggling mothers?
The myth of being a founder is often built on narrower responsibilities and incomplete situations for many of us, especially women’s family lives. One of the best I have is that my unique pain point is balancing the unique pain of being a mom and an adult daughter, allowing me to build solutions for empathy and understanding of others. Having said that, I still believe in the focus, focus, focus. I'm ruthless about my time, so when I plan to do it, I can focus 100% on work or family instead of reaching out a million directions and trying to juggle it. Work and family time are defended with the same seven days.
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Expanding business means the philosophy of “don’t let perfection become the enemy of goodness”. We are moving quickly and there is always another thing after what you are dealing with. The secret is not to work more time. It is always based on your purpose and understands the issues that need to be prioritized at any given time.
Image source: Photo courtesy of Shauna Sweeney
Is there anything that helps you with your career as a mom? vice versa?
ton. Having a baby allows you to find out everything about leading a team, building a company (like another child) or simply navigating life. Being a good mom is based on mutual trust, and so is having a high-performance team.
Listen, no matter how tired, not only responds to crisis or enormous emotions, be flexible, set an example, encourage and guide – all of which are transferable skills between mothers and executive leaders. Therefore, learn to reduce sleep.
Do you want more people to know about working moms?
We always run with stealth loads. The logistics you see is just the surface. Often, there are still many things to do. We often manage a psychological and emotional bandwidth. Rather than lack of ambition, but the surplus of responsibility.
Working mothers are not only multitasking, we are multitaskingLiving. The mental expenses are huge. As the saying goes, if you want to accomplish something, ask a busy person. In fact, it should be “asking mother”.
What advice do you have for other moms who want to start their own business?
Don't wait for permission, because you won't get it. Your life experience is your market insight. Build something that solves the pain points you’ve learned in depth and then validate it. Remember, success doesn't have to look like a scale. It looks like sustainability. Start small, test frequently, and don't underestimate the value of momentum than perfection.
Is the last sentence of wisdom?
It depends on the world we want to build the world we want to live in, and the world we want our children to live in. If you see something that might be better, that might be. This issue has been waiting for you to pass and fix it.
This interview has been edited and condensed to ensure clarity.
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