Chris Snellgrove | publishing
One of the things that make Star Trek: Original Series So popular is that it is broadcast in color while many popular TV shows are still in black and white. In addition to the bright colors of the uniforms, early suits were also particularly colorful, as photographer Jerry Finnerman used background lighting to pave the original gray interior of the company. He did this for a secret reason: the show was aired on NBC, and since the network was subsequently owned by TV maker RCA, the sci-fi show's performances were more colorful and more color TVs could be sold.
Back in the 60s, many families were carefully weighing whether they should update their old black and white suits to color models. RCA is in a rather unique position because it can leverage NBC ownership to create colorful TV shows, effectively giving consumers a reason to upgrade. Star Trek Becoming a flagship store for these new series, RCA highlighted the show in ads with taglines, such as “When you’re the first in color TV, there’s a reason.”
In Season 1 Star Trekmainly Jerry Finnerman's hard work and his background lighting make the show “the first show on color TV.” He does more than just make the background more vibrant… He can say that the business is filled with that warmth that makes countless fans feel like home. Unfortunately, the rushing production schedule of later seasons means he doesn't have time to set up this lighting, which is why Season 2 and Season 3 look relatively monotonous.
By the way, RCAs that use Star Trek and other shows to promote color TVs are smarter than you think. Look, the company return The expensive equipment required for color shooting is sold, so emphasizing the importance of color TVs helps them make money on the sale of TV sets and on the sale of cameras and other production equipment. Their use of Star Trek to promote color TV also helps promote NBC, which means RCA can make more money through advertising and other network-related transactions.
use Star Trek Selling color TVs may be more money than making money… In fact, it may have saved this sci-fi series from some doom. NBC wants to cancel Original series After Season 1, the most common narrative is that the show stays alive due to the campaign to write letters and other fan-backed demonstrations. But, in his book Star Trek: The True Story,,,,, Original series Herbert F. Solow, the executive responsible for production, theoretically thought the show had low ratings simply because it made a lot of money.
Ironically, Star Trek has never been like Original series…The next generation A time to start a spacecraft that looks like a cleansing resort hotel, and real life fruit will now crazy There are more than one way to darkness. In Captain Kirk's time, this franchise was to provide us with brilliant tones of red and gold. But, nowadays, Star Trek does give us a color: the blues.
