SM Supermalls’ “SM 100 Days of Joy” Winning silver medal Excellent marketing in the community category On May 18, 2025, at the International Shopping Center Commission (ICSC) Superior Award Ceremony in Las Vegas, Nevada.
Super long prize Recognize innovative events, plans and technologies to add value to the market industry. The award category aims to recognize the development of the industry while rewarding creativity and innovation.
“These awards are a victory for every Filipino shopper, partner and community we serve.” Steven T. TanPresident of SM Supermalls. “Being respected by ICSC is a modest recognition of our SM family’s hard work. Awards are an honor, but the questions we ask ourselves every day are – Do we make our customers happy? That’s our real reward. ”
For business partners and stakeholders, these accolades highlight the stable business performance and the ongoing delivery of the overall retail approach that weaves innovation, sustainability and community impact together. As a retail leader with a heart of service and a vision beyond boundaries, SM Supermalls proves that the power of a brand lies in its service, the way it serves, enhances and inspires its community.
Footnote: SM China also won the Excellent Marketing Award and integrated with SM Tianjin Animation Party – emphasizing the regional and international influence of SM Group.
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