So far, Spotify has paid more than $100 million to Podcaster in 2025, a huge spending for creators. Spotify first with The New York Times The funds have two purposes, Deal Book said: to provide PodCaster with a new way to monetize content and to attract creators and audiences away from YouTube, which dominated the video podcast.
The company first announced its new Spotify Partner Program in November 2024, which is expected to receive “audience-driven spending” from ads and premium subscribers. Meanwhile, Spotify also revealed that some subscribers can watch video content “uninterrupted by ads.”
Now, we know how many popular podcasts are making money. “Total revenue from participating creators,” Spotify said in a press release [increased] From January to February, 23% of a month, and from February to March, it is 29%. ”
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“Ultimately, Spotify is committed to building a sustainable ecosystem where creators can thrive. This $100 million spending is just one step on the journey. We will continue to invest in new tools, resources and programs to support creators in a variety of formats, and we are excited to see future holders of Spotify on Spotify,” the company said in its press release.
It makes sense that Spotify is paying. People are getting more and more aware of look Their podcasts are better than their podcasts listen For them, there are a lot of users who tend to YouTube rather than Spotify. According to the Edison Podcast Metrics, weekly podcast listeners are more likely to watch podcasts on YouTube (31%) than listening on Spotify (27%). The New York Times It also reports that YouTube's podcast audience (1 billion) Dwarf Spotify (170 million).
As podcasts turn to video, Spotify somehow loses control over the podcast audience. However, it still hosts some of the most popular podcasts, including Joe Rogan Experience,,,,, What now? With Trevor Noahand Drew Afualo's comment section.
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