Oleh entrepreneurs illuminate the business world with Sabbath-friendly light
This clever design allows any existing fixtures to be used on the Sabbath, providing a convenient and beautiful alternative to bulky independent Sabbath lights.
Osher Fritzhand, 27, is an Israeli immigrant who successfully opened his new venture Pritzadik, introducing a pair of independent Lightbulb called “Ner Tamid” that is now available in Israel and online stores.
Fritzhand became Aliyah three years ago, transitioning from high-tech entrepreneurship to fill the niche he identified in the Israeli market for aesthetically pleasing and halachach-approved shabbat lighting solutions.
Fritzhand’s journey to create NER TAMID Lightbulb began around April 2024, stemming from an individual’s desire to combine features and design.
“My wife and I need products like this,” he told the Jerusalem Post. “We are very smart in aesthetics…just see this in the market, nothing really suits us.”
Inspired by similar concepts he encountered in the United States, Fritzhand set out to improve it and tailored specifically to Forisrael’s religious population.
He first contacted design companies and manufacturers in China through various design and prototype samples. From ideas to viable products, this initial phase lasted about seven to eight months, which was a passive effort.
The NER TAMID Lightbulb exterior is similar to any standard light bulb with an integrated shutter mechanism.
“It’s a bulb that looks like a regular bulb, like any bulb you put in a light or fixture, but in the middle of the light … there’s a shutter,” Fritzhand said. When the shutter turns, it covers the internal LED without changing the circuit.
This clever design allows any existing fixtures to be used on the Sabbath, providing a convenient and beautiful alternative to bulky independent Sabbath lights.
Fritzhand pointed out an interesting trend among his clients: “Not all clients are religious. People really like it. For children’s rooms, this actually allows you to play in a very simple way.”
National distribution and Halachic approval
When Fritzhand received his first light bulb in mid-January, he embarked on a month-long off-road journey, driving to a small hardware store himself and eventually gained placement in major chains such as Machsani Hashmal and the big supermarket.
