By Richard Pagliaro Tuesday, February 24, 2026
Photo credit: UNIQLO
Emma Raducanu The Sunshine Double will have a new look.
The 2021 U.S. Open champion left longtime apparel sponsor Nike to sign with Uniqlo.
Uniqlo did not disclose the financial terms of the new deal, but some British reports suggest that Raducanu could earn up to $3.3 million per year in the new deal.
“I am delighted to join UNIQLO and work closely with its incredible team of global brand ambassadors,” Raducanu said in a statement. “UNIQLO and I share many common values and perspectives on life, culture and society. I’m excited to promote LifeWear through my tennis career and work with everyone at UNIQLO to inspire and engage young people around the world.”
The 23-year-old Brit has spent her entire career with Nike. Raducanu joins Uniqlo brand ambassador Roger Federer on the apparel maker’s tennis roster. Federer also spent his career with Nike before signing with Uniqlo.
