The sweetest expo of the year: The first International Ice Cream and Ice Cream Expo will arrive in the Philippines in October 2025

Haliburton International Events Corp.^Yingshi International Ice Cream and Ice Cream Expo (ICEGEX), from October 24 to 26, 2025 in Metro Manila. As the official event organizer, Haliburton brings together global and local leaders, innovators and enthusiasts of ice cream, ice cream and frozen desserts. The initiatives that support this groundbreaking program will be ruled as exhibition managers and ensure a dynamic and well-curated experience for exhibitors and visitors.

Icegex 2025 promises to be a top platform where businesses, artisans and consumers can discover the latest trends, technologies and flavors that shape the frozen dessert industry.

This landmark event will bring together key players, innovators, enthusiasts and entrepreneurs across the country to celebrate three-day ice cream, ice cream and everything in between.

The fair, co-represented by Sterling Pacific Ventures Corp., marks a critical moment to make the Philippines a serious player in the ice cream and ice cream world.

The global frozen dessert market is expected to reach $135 billion by 2030, and the Philippines is seeing a surge in consumer demand and artisanal dessert businesses, which is a great time to focus on the country’s influence in the industry’s growth.

The Philippines’ food and beverage sector is experiencing unprecedented growth due to consumer demand for quality, innovative and healthier dessert options. As more and more Filipino entrepreneurs enter frozen dessert spaces and expand on global brand Eye Evere Southeast Ablesion, the local market has seen small-volume producers, plant-based alternatives and trends forward brands’ boom.

Most importantly, Icegex 2025 delves into the frozen dessert industry. The fair will showcase exhibitors of ice cream and ice cream manufacturing, wholesale ingredients, packaging and labeling, equipment, and frozen dessert craftsmen who are gamechangers in their fields.

The fair will also serve as a launch pad for industry dialogue, B2B networking and knowledge sharing, providing you with the ideal space Startups, mature brands, suppliers, food innovators and distributors Connect and collaborate.

Icegex also welcomes this August Easy Brand, Selecta, Ceres Summit Corp., Dong Xiao and Metro containers As a sponsor of the first event. These top industry participants represent The entire frozen dessert ecosystem – from Ingredients and production for packaging and retail:

• Simple brand – A preferred name for dessert ingredients and flavor library, easy branding enables entrepreneurs to simplify their operations with versatile, cost-effective solutions.
• choose – As one of the most iconic ice cream brands in the Philippines, Selecta provides insight into mass production, consumer trends and retail strategies.
• Ceres Summit Corp. – Key players in providing commercial equipment and supplies for frozen dessert manufacturing, providing extended and automated production solutions.
• Dong Xiao – Specializing in food safety and innovative packaging solutions, Dong Xiao is helping dessert brands improve their performance and preservation quality.
• Subway container – Experts in refrigeration and cold chain infrastructure, crucial to maintaining product integrity from kitchen to consumers.

Their collective presence ensures the fair’s overall perspective on the industry, providing attendees with actionable insights and resources to build, improve or expand their own frozen dessert business.

Icegex 2025 is also supported by industry associations and government agencies such as the Ministry of Trade and Industry – Export Marketing Bureau (DTI-EMB); Ministry of Agriculture – National Dairy Administration (DA-NDA); Philippine Food Processors and Exporters, Inc. (Philfoodex); the Philippine Board of Hospitality and Restaurant Education (Cohrep); the Philippine Food and Restaurant Association (FCAP); the Philippine Association of Hotels and Restaurant Chefs (HRCAP); the Philippine Association of Hotels and Restaurants (HRAP); the Association of Local Artisan Food and Other Philippine Manufacturers (Alafoop); and the Philippine Association of Food Technicians (PAFT).

With Icegex gaining tremendous support from the industry, attendees can expect an exciting, comprehensive lineup:

1. Real-time product demonstration Ice cream from Sebastian; Microcreamery by Marcelo, including chef Nouel Catis; chef Myke “Tatung” Sarthou; simple brand pH of chef Bam Piencenaves and Chef Boy Logro; chef Emily Peralta; Blu Coffee Distributors Corporation; Sysu International, Inc. Features chef Sonny Mariano; Queen of Barista; and ASIATRENDS Import and Export Company.
2. Business negotiations and industry seminars Chef Nouel Catis, Sebastian’s Ice Cream, Chimney Cone, Sterling Pacific Ventures Corp.
3. B2B Network – Connect with suppliers, manufacturers, distributors and investors.
4. Interactive exhibition – Explore cutting-edge equipment, ingredients, packaging, ready-made products and of course lots of dessert tastings.
5. Ice cream competition and swirl soft service competition – Watch the industry’s best industry heading to the Philippines for the first frozen dessert competition. These competitions will have both public votes and judges’ deliberation departments, including Chef Nouel Catis, Chef Sonny Mariano, Chef Sonny Mariano, Chef Angelica Dalida, Chef Manuel de Leon, Chef Manuel de Leon, Chef Odejar and others.

Whether you are making your first spoon or expanding production, this fair offers Education, Inspiration and Opportunity. Icegex 2025 is a milestone event you don’t want to miss!

Icegex 2025 would like to thank its media partners: Philippine Daily Inquirer, Inquirer.netPOP!, F&B Report, Chinese Commercial News, The Philippine Star, BusinessWorld, Business Mirror, Pilipino Mirror, Philippines Graphic Magazine, Cook Magazine, Asia Food Journal, Discover MNL, Daily Tribune, Exhibitions Today, News Watch Plus, Earthlingorgeous, Foodamn Philippines, Iconic MNL, Tsinoy Foodies, Take Off Philippines, The Beat Asia, The Manila Times, When ininmanila.comand our official broadcast partner, Monster RX 93.1, and our official messaging partner, Rakuten Viber.

Icegex 2025 also thanks to Pinkerton ice cream and Everest appliances.

Tag your calendar and become part of the Philippines’ first International Ice Cream and Ice Cream Expo! For inquiries, please contact the exhibition manager, Cut Unlimited, Inc.

Date: October 24-26, 2025

Time: 10:00 am – 6:00 pm

Location: Manila World Trade Center, Pasai City

Conduct inquiries and registration: info@eventsbbycut.com

Follow @icegexp on Facebook and Instagram for updates

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