Tinder asks new users in California to verify their identity by using facial recognition, . The policy is effective today as a testing program. The obvious reason behind it is to make sure people are the people they say. After all, dating apps,.
The platform’s facial check function prompts users to take short video selfies. Facial scanning confirms the user’s identity by matching biometric metrics with profiles. It also checks if the lower part has been used as a profile photo across multiple accounts.
After verification, the user will receive the badge on his profile and delete the video selfie. Tinder remains on the encrypted face map to detect future duplicates. This is separate from the ID check, which requires users to scan government-issued photo IDs.
“It’s really about confirming that this person is a real, alive person, not a robot or a fraud account,” said Yoel Roth, head of trust and security at parent company Match Group.
Tinder has been trying this idea for years. It began testing in Japan in 2020, and then brought the technology to Canada and Colombia earlier this year. Ross told axis California was chosen as the next test market due to its size, demographics, and strong online security and privacy laws. If successful, this could be launched as a national plan.
The match team may strengthen these verification efforts, as recent bombshell investigations suggest that the company’s app also includes Hinge and Okcupid. The 18-month investigation reportedly found that users were charged with drug use or assault dates but were still allowed to stay on the company’s platform.
The dating app space is in a period of uncertainty, with revenue falling and paid users. Match Group recently announced its cut.
This move is designed to address a pain point behind dating apps, which is great, but may be due to many factors. Pricing has become very crazy in recent years. For example, Tinder has multiple subscription tiers, with an average of about $40 to $60 per month. On top of that, the company also sells “Super Beautiful” for $3, with a personal profile boost of $8 per picture. This is the hell of microtransactions.
