Tinder’s upcoming CEO wants to get rid of its connected app reputation for apps, but the app is testing a very superficial preference: height.
In recent days, users have begun to notice the height “filter” in the app. Another dating app Hinge has already provided a height filter for advanced users. Both Tinder and Hinge are owned by Match Group.
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However, obviously, heights are being tested as paid preferences, rather than hard filters. The difference is that preferences do not completely block or exclude configuration files because they do not meet the requirements. It is more of a guide to the algorithm. The app is constantly evolving its preference system where free preferences help improve relevance, while paid preferences (such as height) provide greater control without having to cut people completely.
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“We’ve been listening to what’s most important to Tinder users – testing the high preference for paid is a great example of how we build with urgency, clarity and concentration,” a Tinder spokesperson told Mashable. “This is part of a broader effort to help people connect more intentionally on the tinder.”
“Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward,” the spokesperson continued, referencing incoming CEO Spencer Rascoff’s LinkedIn post about changes he wants to implement at Tinder. (Rascoff is already the CEO of Match Group, and as of July, it will lead IT and Tinder.)
For years, height has been an obsession with dating apps, at least for straight-up users. As Mashable’s featured editor Rachel Thompson wrote in 2017, “In the economy of heterosexual online dating, the thumbs plays the ultimate power in a person’s love life, and height seems to be a very valuable currency.” Two years later, Tinder even laughed at “height verification” as a joke for April fools. Now,
The obsession has not been eliminated yet, and there is already a drama about Tinder’s high preference for drama online. While this is only a test, it is no surprise if it becomes a permanent fixture for the application.
