If your self-care idea includes strolling neatly aisles, discovering new food storage heroes and getting exclusive deals – Same. You’re lucky because Landers Superstore just launched the main stuff: Its own private label brand, Loginer’s Choiceit looks really good on the shelf and On the receipt.
On July 9, 2025, held at the new Landers supermarket Vermosa, the launch event is a perfect combination of familiar faces, fabulous discoveries and food (many of them). slogan? Bid at the price you like. After personally experiencing the launch, we were completely hyped.
From stage to shelves
The event begins with a powerful performance Rita Danielaset the tone for an exciting afternoon and an afternoon of grocery interest. The host posts lifestyle icons Suzy Entrata-AbreraWelcome media friends, lander members and VIP guests witness This new chapter in Landers’ story.
“If you are like me – a proud, practical housewife, excited from discovering great discoveries – you will fall in love with what Landers unveiled today.”
so what yes Landers’ “choice”?
The choice of loggers is A carefully planned collection of daily necessities – From pantry staples to home essentials – Create Only For lander members. Each product is developed in partnership with world-class manufacturers and carefully reviewed by the Landers team. Consider seasonings, snacks, cleaning items, paper products, and more – designed to provide you with good stuff without overspending.
“We want to give our members the quality they already like – but at a lower price.” Bill Cummingsdeputy CEO of Landers Supermarket. “Landers’ choice is our commitment that value does not mean less settled. We believe you can enjoy two worlds – quality quality and unparalleled prices.”
Yes, you heard that this is right. No compromise, no fluff – just real, reliable discovery, shopping feels good and even better to use.
Official disclosure
After 30 seconds of AVP teasing, the curtains are officially lifted – Literally – and one Etiquette color cutting Leaded by Deputy CEO Bill Cummings; Jennifer Anne de Guzman, head of purchasing department; Kenneth OcampoVice President Marketing and Membership and Celebrity Guests Karla Estrada, Aubrey Miles and Troy Montero. (Yes, even their cart glows.)
Atmosphere? Joyful, organized chaos – beautiful kindness – guests rushed to the carefully planned aisle to take a closer look (some samples of course).
Aisle target, activated
The shop’s walkthrough is led by Landers’ own purchasers, providing guests with an intrinsic spoon to make the selection line unique. From the quality assurance process to exclusive formulas and clean packaging, it’s obvious: This is more than just any store branded production line – this is a Lander level experience.
Yes, we found many displays worth photography and influential moments, including stories under IG Reels and official tags #SelectionBylanders.
Content creator Elle Mendoza The best summary: “Just starting with the choice of Landers and Wow.”
Similarly, Elle. Same.
Lines made for you
One of the outstanding messages of the event is Loginer selection for Lander members. It is Exclusive, intentional and proud local in ways to understand what Filipino families need.
“We attach the name to these products because the most important thing is quality,” Mr. Cummings stressed. “You won’t find these products anywhere else.”
Lots worthy of love
With performances, celebrity guests, exclusive drills and a brand new obsession line, Landers’ launching choices are simply a retail refresh. Don’t worry – this is just the beginning. More products are expected to be launched in the coming months. (We have a shopping cart ready.)
As Suzy said, to close the program: “There is indeed a lot to discover, a lot to share, a lot to enjoy and a lot to love.”
Loginer’s Choice Now available in all Landers supermarkets nationwide and online www.landers.ph.
follow @landersph On Instagram and #SelectionBylanders Stay up to date on new water drops and delicious offers.
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