Richard Pagliaro | Saturday, August 23, 2025
Image source: BFA
Jannik Sinner Be the best player in the world.
Now, the world’s No. 1 sinner is embracing a prestigious new title: Global Brand Ambassador Explora Journey.
Luxury lifestyle ocean travel brand MSC Group, Explora Journeys Today announced a partnership with Sinner, who will serve as the brand’s new ambassador.
The announcement comes days before the U.S. Open, with dominant champion Sinner aiming to defend his Flushing Meadows championship in one of the most ambitious stages of the game.
In a statement announcing the new partnership, Explora Journeys said: “This partnership is built on shared values and a common philosophy, bringing together two worlds united by precision, password, and the pursuit of excellence. Sinner’s rise to the top of professional tennis has been defined by skill, discipline, and composition – qualities that resonate deeply with Explora Journeys’ approach to delivering transformative ocean travel experiences.
“There is a belief in both that true mastery lies in the details: from the focus and preparation behind every point in the courtroom to the thoughtful craft that defines every aspect of Explora’s travel, every suite has shelter, every menu is a celebration, every journey designed to inspire emotions and discovery.”
Last month, Sinner made two-time champion Carlos Alcaraz history, becoming the first Italian player to win Wimbledon – a man or a woman. The Sinner now has three of four Grand Slam titles: the Australian Open, Wimbledon and the U.S. Open.
“I’m honored to join Explora Journeys as their brand ambassador.” Jannik Sinner. “For me, health is not only about training, but about restoration and balance. I believe in the power of nature and mindful habits, and I see these values reflected in every experience going through Explora.”
The partnership officially unveiled in an exclusive event Core: New York City Club. The highlight of the evening was a engaging Q&A session with Sinner, during which he spoke frankly about his personal health philosophy, the importance of balance in a high-performance environment, and his excitement about bringing his mind to life through his journey through Explora.
From left to right: host Farhad Heydari, world number one Jannik Sinner, Anna Nash, global president Explora Journeys. Photo source: BFA
Sinner’s role as brand ambassador will see him appear in selected brand campaigns and work with his team to create an exclusive series of onboard activations and wellness rituals.
“This collaboration will further enhance Explora Journeys’ mission to connect keen guests with unique experiences that combine modern European elegance, immersive discovery and marine resilience,” the brand said in a statement.
Jannik Sinner and Anna Nash, Global Presidents of Explora Journeys. Image source: BFA
“Jannik embodies the heart of the Explora journey – reality, excellence and commitment to happiness,” Anna Nash, Global President of Explora Journeys explain. “We are delighted to welcome him to our family brand. This collaboration represents a new approach to brand ambassadors, one rooted in authenticity and shared values rather than simple recognition.
“His passion, talent and team spirit – both on and off the court – is completely in line with our spirit, inspiring guests to embrace a mindful, balanced lifestyle and discover the transformative power of travel.”
