LeBron James reportedly tried to stop the spread of viral “pregnancy” videos
LeBron James’ legal team seems to have been trying to stop the spread of viral AI videos featuring basketball stars. As 404 Media a law firm representing James has sent a stop and stop letter to a person behind the AI platform, which allows Discord users to make AI videos of James and other NBA stars.
As 404 It points out that the videos have been circulating for a while, but it is a particularly weird clip that seems to involve James’ attorney. The video, which reportedly accounts for millions of views on Instagram, shows a pregnant James being loaded into an ambulance after telling AI Steph Curry to “Come on our baby quickly”.
404 The report said at least three Instagram accounts that shared clips have since been deleted, although the video is available. The founder of the AI platform used to make videos and also published information about stop and stop letters. It is not clear what is in the letter, or James’ attorney is also associated with the Meta Video. We have contacted the company for more information on its rules.
Of course, LeBron James is far from the only public figure fighting an unwanted version of AI. Social media scammers often impersonate celebrities to promote sketchy products and other programs. We have previously reported on scams and Fox News figures involved in Facebook. Jamie Lee Curtis has also recently had to publicly plead for Mark Zuckerberg to beat himself.
But James’ videos are a little different. They don’t pretend, and seem more like a prank, intended to spread in many “AI Slops”. James and other celebrities may continue to have difficulties in preventing such deep fruit from spreading. Some quick tests from Engadget show that it is relatively easy to get an AI chatbot to create a “pregnant LeBron James” video.
Let’s start by asking Chatgpt, Gemini and Copilot to make such photos. All chatbots initially refused, saying that such an image might violate their guidelines. But when given the image of James and being asked to be “eight months pregnant,” Google’s Gemini released a seven-second basketball star clip, swaying her pregnant belly. (We have contacted Google to clarify its rules around such content.)
Similarly, Meta AI seems to have no reservations about making the image of “Pregnant LeBron James” and quickly provides many such changes. While these creations are not as detailed as the initial videos that were first spread, they do highlight the difficulty of AI companies to prevent people from bypassing any guardrails that may exist.
