Richard Pagliaro | Wednesday, August 20, 2025
Image source: Mike Lawrence/USTA/US OPEN
Carlos Alcaraz Improving protein capabilities to his recognized portfolio.
Five-time Grand Slam champion Alcaraz signs a multi-year contract to serve as brand ambassador Oikos, High-protein yogurt brand in the United States. The financial terms of the transaction are not disclosed.
The 2022 U.S. Open champion star carried the slogan for the yogurt brand “Stronger Everything Makes Everything Better”.
“Whether it’s on the court or on the court, strength is a big factor for me. But it’s not just how I train – it’s about how I can help my body,” Carlos Alcaraz said. “That’s why I’m proud to work with Oikos. Its high-quality protein is one of the things that helps me stay strong.”
To celebrate the partnership with Alcaraz, Oikos created the final “Drop Kit” which will be equipped with a selection of gear, including signatures with Carlos Alcaraz, Oikos brand socks, sweat bands, tennis balls, tennis balls, and fan’s favorite muscle recovery tool.
The kits will debut on social media channels this month, just in time for the U.S. Open, with more from Alcaraz in 2026.
Enter the opportunity to win one of five exclusive Oikos X Alcaraz signature Drop Kits:
- Follow @Oikos on Instagram.
- During the promotion period, comment from the sweepstakes in @oikos Instagram account.
- Includes thematic tags #oikosdropkitentry And tag friends in your comments.
